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How to Position Your Brand on Social Media When Tragedy Strikes

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Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed […]

The Top 10 Funniest Social Media Posts

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In our blog, we typically cover the strategical elements of social media marketing like analytics, ROI, compliance, etc. In this blog, however, we are taking a lighthearted shift to convey how humor can be used to entertain your audience on social media. Believe it or not, many people love social media for the humorous, entertaining aspects. […]

Ten Tips for Better Networking

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Part of your marketing strategy will involve networking events or mixers where you will meet new people and develop relationships. Expanding your networking circle requires engaging acquaintances and strangers in conversation, so start thinking of strangers as people who can bring you business opportunities. Ten tips for better networking are: 1.) Fuel the conversation. Smile, […]

Sailing Into Social Media: The Tale of the Titanic Retold

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On this day one 100 years ago, the infamous Titanic had already departed on its maiden voyage across the Atlantic. Most of us are well aware of the famous James Cameron film inspired by the Titanic and its doomed voyage, but did you also know that there are apps and Twitter accounts dedicated to the […]

How Advisors Can Create Some “March Madness” Around Their Business

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march-madness-work-278.jpg” alt=”” width=”278″ height=”225″ />Imagine you make it to the “Final Four” on a high-net-worth investor’s list of potential advisors. You’re all potential champions, so beating the competition and winning the assets boils down to capitalizing on the little details that set you apart. Most advisors plan to add new clients in 2012. If this […]

A Financial Advisor’s Social Survival

A Financial Advisor’s Social Survival As a financial advisor, I look at social media very much like anything else I do. Every decision I make is, more than likely, linked to some regulation or rule. That does not need to prevent me from doing my job. The compliance storm that is swirling about the use […]

A Financial Advisor's Social Survival

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A Financial Advisor’s Social Survival As a financial advisor, I look at social media very much like anything else I do. Every decision I make is, more than likely, linked to some regulation or rule. That does not need to prevent me from doing my job. The compliance storm that is swirling about the use […]

LinkedIn vs. Facebook: Which Road Do You Want to Take?

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With pressure to join the growing number of social media platforms out there, it is very easy for users to become overwhelmed. What is the difference between them all? Recently, several business representatives have come to me confused about the difference between LinkedIn and Facebook fan pages. Both allow users to connect with people, some […]

Even Online, Keeping It Simple Brings The Clients

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Michael Lynch has been courting high-net-worth clients, and now he feels like the campaign has been successful enough to take on a new partner and kick the process into an even higher gear. Part of the process entailed taking a hard look at his website and ripping it out — more than once. The process […]

ReelSEO Provides Tips on How to Build Your Youtube Presence

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ReelSEO is the Online Video Marketer’s Guide – a place for news, tips, trends, tutorials and the latest information about online video publishing, video marketing, video SEO, and video advertising. ReelSEO’s Creator’s Tip, “How to Build a YouTube Audience with Keyword Tools”, helps video producers understand how to use YouTube and Google’s keyword suggestion […]