Update: Complete 2014 Social Media Visual Guide


Whether you are new to social media or a long-time veteran, by now you have probably realized that incorporating visuals in your social media profiles and posts makes all the difference. The only challenge: social networks are constantly adding more features and their changing visual components. It seems like every other week I have to go into our social networks and figure out the right size of cover images, post images and edit our campaign according to the latest updates.

It has become incredibly difficult for businesses to stay on top of all of these changes, and a lot of people are asking, what should be the size of my company’s Twitter header? Can I post the same picture on Twitter that I shared on my Facebook feed or will it be distorted? Can I add call to action on my cover photo?

Below we will go over a few of the big recent visual changes on Facebook, Twitter & LinkedIn and how you can make the most of each when marketing your business.

Facebook Business Page Photos

(Cover Photo, Profile Picture & Post Images)

You may have noticed that your Company’s Facebook Page switched over to a new design last week. This update was released a while ago, but only became available to everyone last week. The main change in this update is that the elements have been moved inside, as you can see in the image below, so edits to your photo may need to be made. Also, because the layout switched from two columns to one, the display size of shared images are now larger. 

Facebook Cover Photo - new

Here’s what you need to know:

  • Cover photo size: 851px x 315px
  • Profile picture size: 160 x 160px (but the recommended upload is 180 x 180px)
  • The name of your Facebook Page is next to the Profile Picture/Logo inside the cover.
  • The “Category” of your Facebook Page is also inside the Cover, making it a lot more prominent. Make sure to review if you’ve selected the right category.
  • Post image size: 484px wide
    • Link post: 484 x 252px (Recommended upload remains the same 1200 x 600px)
    • Image post: 504px wide (Recommended upload: 1200 x 1200px)


Twitter Images

(Header Graphic, Profile Picture & Post Images)

Twitter finally made their new profile design available to all users two weeks ago. In this design, we see that the cover photo size has increased, following the shift of most networks to focus on large visuals. Your profile picture (avatar) and image size within tweets have also changed. 

Leamnson Capital Twitter Example

Here’s what you need to know:

  • Header image size: 1500px × 500px
    • Maximum file size of 5MB
    • Try using the header image to feature a prominent event or display a strong call to action. 
  • Profile picture size: 400px x 400px (try uploading a picture with 2x size so that it doesn’t lose the quality)
  • Shared image size within a tweet: 590px x 295px


LinkedIn Background Profile Image 

(*for Premium users only)

Last week, LinkedIn introduced background / cover photos for its Premium users. You can either use one of the provided backgrounds or you can upload your own custom images. It is beneficial to utilize this feature because as with every other site, when your profile looks more like you, it helps you differentiate yourself.

LinkedIn Updates for Advisors


Here’s what you need to know:

  • Background image size: resolution of 1400 by 425 pixels looks best
    • Make sure it is under 4MB in size
    • Use a JPG, PNG or GIF


See the infographic below for all the proper background & posting sizes by network!




Katie Malone

Katie Malone

Digital Marketing Director at Financial Social Media
Katie Malone is the Digital Marketing Director and Graphics Department at Financial Social Media.
Katie Malone


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Katie Malone
Katie Malone
About Katie Malone

Katie Malone is the Digital Marketing Director and Graphics Department at Financial Social Media.

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