Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed [...]
How to Position Your Brand on Social Media When Tragedy Strikes
Posted on April 25, 2013 by Amy McIlwain in Blog, Marketing, Social Media, Trends, Twitter
5 Ways to Make Your Social Media Accounts “Hacker-Proof”
Posted on April 23, 2013 by Andreacollatz in E-mail, Facebook, LinkedIn, Social Media, Twitter
Lately, I’ve come across a few articles in the news about social media identity fraud. Take for instance the story about a prominent short-seller who discovered (unbeknownst to him) that he appeared to have tweeted about Herbalife Ltd. Having your social media accounts hacked can do irreparable damage to your company and reputation. However, before you deactivate [...]
Please Announce Yourself
Posted on February 5, 2013 by Advisor Websites in Marketing
If the niche you serve is similar to you or your current life stage, you may literally have lists handed or emailed to you that are perfect prospects or influencers. Only these lists are not yet in your emailable database….they may be the soccer team’s roster, your church directory, or the preschool class email list. [...]
Doing Things Really Different
Posted on January 22, 2013 by Advisor Websites in Marketing
When was the last time you tried something really different in your business? For most businesses, trying something new is risky. And for many we are trying to avoid risk, not add to buy priligy no prescription the complexity of our business. And furthermore, there are the pessimists that believe that most new tactics really [...]
5 New Year Resolutions for Financial Professionals in the Emerging Age of Social Media
Posted on January 5, 2012 by Amy McIlwain in Facebook, Financial Advisors, LinkedIn, Marketing, Search Engine Optimization (SEO), Social Media, Twitter, YouTube
Remember the first years of the Internet Age? Those pesky dial up connections; AOL’s “you’ve got mail” tag line; the slough of what we now consider primitive websites? As of 2012, we are amidst the baby stages of a similar social media age – parallel to the initial birth of the Internet, a revolutionary shift [...]
Thanksgiving & Social Media: Are You Ready for Both?
Posted on November 24, 2011 by Amy McIlwain in Blog, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Twitter, YouTube
After receiving an influx of responses to our online question of how are Thanksgiving and social media similar, we’ve decided that the best response was from @LiveWholeBeFree: “Thanksgiving and social media are similar in that they both have the ability to deter you from a workout!” Oh, so true! While both social media and holiday [...]
LinkedIn’s Updates to Company Pages Creates New Avenue for Social Engagement
Posted on October 13, 2011 by Amy McIlwain in Blog, Financial Advisors, LinkedIn, Marketing, Search Engine Optimization (SEO), Social Media
I woke up yesterday morning and began my normal routine of coffee and eggs, and then began scrolling through the barrage of emails on my Blackberry. With 50+ emails waiting to be read I initially skimmed right past the announcement from LinkedIn. However, when I later sat down at my computer I realized what an [...]
Do You Make These Social Media Mistakes?
Posted on July 14, 2011 by Amy McIlwain in Blog, Compliance, E-mail, Facebook, Financial Advisors, LinkedIn, Mail, Marketing, Social Media, Twitter, YouTube
The social media revolution taking place online is causing individuals and companies to jump on board without any knowledge or strategy in place. Just the other day I received a phone call from a friend who had just been asked to start taking over the social media responsibilities for her company. She was calling me [...]
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