Social media is growing up and news that breaks on Twitter is now news that moves the markets. Real tweets have the power cause political tension, end careers and find a kidney. Fake tweets can have the same effects, and damage control is difficult. There is no way to edit or add a correction to [...]
How to Position Your Brand on Social Media When Tragedy Strikes
Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed [...]
5 Ways to Make Your Social Media Accounts “Hacker-Proof”
Lately, I’ve come across a few articles in the news about social media identity fraud. Take for instance the story about a prominent short-seller who discovered (unbeknownst to him) that he appeared to have tweeted about Herbalife Ltd. Having your social media accounts hacked can do irreparable damage to your company and reputation. However, before you deactivate [...]
5 Financial Professionals you should be Following on Social Media
“In order to be the best, you must learn from the best” -Unknown When it comes to achieving groundbreaking success in any area of life, there is almost always an element of learning that must take cheap viagra tablets place. For instance, if you want to be a famous novelist, it is advisable to study [...]
The Aurora Tragedy and Social Media: Fostering Community Amidst Chaos
This summer has been a roller coaster for Coloradans. From the pinnacles of human greatness to the deepest of human ills; we all—directly or indirectly—feel the ripples. The turbulence commenced with the raging wildfires that devoured thousands of h buy viagra without prescription omes throughout the state. However, subsequent outpourings of charity and love for [...]
10 Social Media Time Savers for Busy Financial Advisors
Each week, I receive tons of e-mails and phone calls where people helplessly proclaim, “I am so busy Guitar Scale Mastery ”, “I am to my knees in deadlines”, “this has been a crazy week”, or my personal favorite, when people just push the “ignore” button. Let’s face it, we’ve all been there because we’re [...]
Twitter Can Actually Generate New Business While Retaining the Old
A lot of advisors remain skeptical when it comes to using Twitter to attract new prospects, instead using it more as a way to retain and strengthen existing client loyalty. The truth is that Twitter alone may never get clients to line up on your doorstep, but it is a powerful tool that nobody can [...]
Advisors CAN Use Twitter and Here’s How!
If you are in compliance, before you freak out, hear me out. I’m talking about creating a personal Twitter profile. There are a lot of rules advisors have to follow but being allowed on Twitter personally is really no different than being allowed on Facebook personally, and I’d like to see any company or regulator [...]
Becoming a ‘Purple Cow’ One Tweet at a Time
For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become [...]
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