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3 Ways Advisors Get More Business Using Google

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Local search advertising can be highly effective because it allows advisors to tailor their brand messages very precisely to fit what prospects in their area are looking for. As the Web grows, more people are submitting geographically constrained searches to sites like Google to find local businesses and filter out everything else. Typical local search […]

Improving Your Search Rankings One Facebook Friend at a Time

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Google may have caught the world’s attention with its new Google+, but does it have your Facebook friends’ approval? Search Google+ on Bing and you may have your answer. The recent integration between Facebook and Bing allows you to discover better search results than you ever expected. Imagine, now Bing not only gives you the […]

2 Must-Read Updates for Financial Professionals in the Social Scene

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2011 has been a revolutionary year for new technologies in the social media sphere. From the launch of Google to the vast changes to the Facebook platform, social media organizations are doing everything they can to stay up-to-date and in the good graces of businesses and consumers. The past couple of weeks have been no […]

Web design trends on Financial Professionals’ websites

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Trends in website design change on a regular basis, however it feels like the financial services industry has been slowly falling behind. I thought it would be interesting to feature 3 financial professionals who really took into considerations the evolution of technology, the popularization of larger widescreens monitors and the rise of mobile devices & […]

Financial Advisors: Why You Need Your Site to be Search Engine Friendly

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The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true […]

The Importance of Web Analytics

One of the most important features and pieces of information you can get from having a website as a financial advisor, is access to website statistics and analytics. Ultimately, this information should provide you with a very good idea of how your websites visitors are using your website, how may visitors you are getting and […]

Search Engine Optimization - Part 3: Links

Years of SEO collaboration with financial services professionals has taught me one thing: Link building has to be the most challenging part of internet marketing plans for financial advisors. Not only is it an intricate mechanism to understand but also an even harder thing to do effectively. Unlike creating content for websites, researching keywords, defining […]

Seach Engine Optimization - Part 2: Content

Content is King! When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Latest studies suggest that Google top 10 websites have on average 943 […]

How to Add Valuable Resources to Your Financial Website

You have a great financial website and are pretty happy about it? Great! Now it’s time to engage with your customers and position your website as a must-see portal for all the financial needs of your clients. One way to achieve this is to add valuable content to your site. However, there are a few […]