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The Top 10 Funniest Social Media Posts

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In our blog, we typically cover the strategical elements of social media marketing like analytics, ROI, compliance, etc. In this blog, however, we are taking a lighthearted shift to convey how humor can be used to entertain your audience on social media. Believe it or not, many people love social media for the humorous, entertaining aspects. […]

3 Ways Advisors Get More Business Using Google

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Local search advertising can be highly effective because it allows advisors to tailor their brand messages very precisely to fit what prospects in their area are looking for. As the Web grows, more people are submitting geographically constrained searches to sites like Google to find local businesses and filter out everything else. Typical local search […]

2 Must-Read Updates for Financial Professionals in the Social Scene

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2011 has been a revolutionary year for new technologies in the social media sphere. From the launch of Google to the vast changes to the Facebook platform, social media organizations are doing everything they can to stay up-to-date and in the good graces of businesses and consumers. The past couple of weeks have been no […]

Web design trends on Financial Professionals’ websites

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Trends in website design change on a regular basis, however it feels like the financial services industry has been slowly falling behind. I thought it would be interesting to feature 3 financial professionals who really took into considerations the evolution of technology, the popularization of larger widescreens monitors and the rise of mobile devices & […]

Financial Advisors: Why You Need Your Site to be Search Engine Friendly

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The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true […]

LinkedIn DirectAds For Advisors - How To Succeed

Most financial advisors I have been talking have heard about pay-per-click or at least have seen some of these pay per placement ads on search engines like Google or Yahoo! These ads run on a bidding system that can prove very expensive for advisors trying to compete for keywords like ‘financial planning’ ‘investment advisor’. Over […]

Most Effective Marketing Techniques for Financial Advisors

Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]

Search Engine Optimization - Part 1: Keywords

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  Keywords placed and inserted within your website can greatly increase your ranking on search engines providing that you have brainstormed the phrases and placed them strategically on your site. In this article, you will find valuable resources to get you started on search engine optimization (SEO). Density Search engines such as Google, Yahoo! Or […]