I have spent a good deal of time trying to convince advisors of the importance of blogging. In fact, I’ve basically written a book about it (well, a chapter of a book). As a result, advisors want to know how it’s done. Your advisor blog can be interesting and informative. How do I know this? […]
Financial Social Media’s Top 10 Blog Posts of 2011
December 29, 2011 by
As 2011 comes quickly to a close, I sat wondering what I’d write about for our final blog of the year. After much contemplation, I decided to compile a list of our most popular blog posts based on their share rate and reader views (thanks to ProducersWeb). It’s been quite a year for social media […]
A Discussion with Philip S. Franco on Using Marketing to Drive Growth in 2012
December 13, 2011 by
First in a series advisor perspectives on marketing Do you have a roadmap for how you’ll achieve your 2012 client acquisition goals? I recently spoke with Philip S. Franco, Vice President – Financial Advisor at RBC Wealth Management to understand his perspective on marketing for 2012. Philip manages more than $50 million in assets and […]
Financial Advisors: Why You Need Your Site to be Search Engine Friendly
November 1, 2011 by
The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true […]
How to Increase Brand Presence on Facebook
October 27, 2011 by
When Facebook launched its Subscribe button last month, many users overlooked its beneficial features, such as allowing users to follow public updates and customizing news feeds. This could not be more advantageous for financial professionals interested in getting their content and messages out on the network. How, you ask? Well, there are a few different […]
Keep Cowboys Away from Social Media at Your Investment Company
October 18, 2011 by
There’s usually one in every company. The cowboy. He’s got a swagger in his walk and a smirk in his talk. He gives lip-service to the rules because he’s smarter than the rest of us. He’s too full of testosterone or maybe a deep-seated desire to get daddy’s attention. Who knows what really motivates him? If you’ve got one […]
