Compliant Social Media Marketing Solutions for Financial Advisors
The Financial Industry Regulatory Authority (FINRA) announced yesterday that it is conducting spot-checks on social media communications such as Facebook, Twitter, LinkedIn and blogs. According to FINRA Rule 2210(c)(6), each firm’s written (including electronic) communications are subject to a periodic spot-check procedure. FINRA’s Advertising Regulation Department requests that firms provide the following: 1. An explanation […]
By Andrea Collatz. Lately, I’ve come across a few articles in the news about social media identity fraud. Take for instance the story about a prominent short-seller who discovered (unbeknownst to him) that he appeared to have tweeted about Herbalife Ltd. Having your social media accounts hacked can do irreparable damage to your company and reputation. However, before […]
Have you ever developed an addiction to downloading free offers? Last week, I was perusing thorough the HubSpot website and couldn’t help but notice myself compulsively downloading e-book after e-book—everything from social media marketing to website creation. Normally, I’m hesitant when it comes to signing up for free offers, but on this occasion I was […]
All money related blogs should include a look at some of the top financial calculators available. Why? Well, in general terms, to help consumers find the road to financial health and stay there. And to help consumers understand their finances more thoroughly. Any money related blog should be providing that kind of assistance to it’s […]
Blane Warrene, CEO of Arkovi – the premier financial services social media solution for archiving, compliance and monitoring – and myself co-hosted a webinar about ‘Websites and blogs, the social media hubs for financial advisors” this afternoon. The session was such a success and unfortunately maxed out our maximum attendees allowance and had to reject […]
For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become […]
A Financial Advisor’s Social Survival As a financial advisor, I look at social media very much like anything else I do. Every decision I make is, more than likely, linked to some regulation or rule. That does not need to prevent me from doing my job. The compliance storm that is swirling about the use […]
Michael Lynch has been courting high-net-worth clients, and now he feels like the campaign has been successful enough to take on a new partner and kick the process into an even higher gear. Part of the process entailed taking a hard look at his website and ripping it out — more than once. The process […]
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