Compliant Social Media Marketing Solutions for Financial Advisors
At Financial Social Media, we see it happen all the time. A new advisor comes in, deciding to jump on the social media bandwagon, all excited about creating an online presence. We set up sparkly new social media accounts and build a website to match their brand, everything goes live, and everyone is happy! The client decides they […]
Smarsh, a cloud-based archiving solution for financial advisors, recently released their annual Electronic Compliance Survey Report. In its fourth year, the Smarsh survey seeks to identify trends and concerns in financial services. This year’s results reinforce the shift in attitude toward an acceptance of more types of electronic messages (and the compliance ramifications). In […]
The social media landscape is constantly changing, and things have been shifting incredibly fast within the financial services industry. With the increased guidance from regulatory bodies and the large amount of older demographics on social media, social media is no longer just a should-do, but a must-do, when marketing yourself as a professional and […]
Here at Financial Social Media, we get pretty excited about the Olympics, so Sochi 2014 is no different! Because it is that time of year and because new social usage studies are always being published, we thought it would be appropriate to make an Olympic-inspired infographic with all the latest social media statistics! […]
For the financial advisors already communicating with customers on social media, from the SEC encourages them to take their social media engagement up a notch. how can i get my ex back Finally ending the investigation surrounding Netflix CEO Reed Hastings and his use of Facebook to announce disclosed corporate information, the SEC decided not to pursue […]
Last week, I attended the FPA Rise Symposium in Denver, Colorado. Like many conferences and speaking engagements I attend, there were bright-eyed advisors, engaging keynotes, and of course, an endless supply of hors d’oeuvres. While many speakers piqued my interest, there was one in particular that stood out in my mind. Tony Oechsli of […]
Several months ago, I took an excursion across the country to visit my grandparents at a senior living home in Florida. Due to my unique area of expertise, a certain buzz loomed that a “social media expert” was coming. Upon my arrival, the vibrant community of seniors and boomers were visibly excited and adamant to […]
Ed. note: The following post, penned by Hearsay Social CEO Clara Shih, originally appeared in Advertising Age. Long before the digital age, all business was local and social. Customer engagement was paramount. Shopkeepers, barbers, and Avon ladies alike intuitively knew that their ability to connect with customers would often determine whether or not a purchase […]
By Scott Peterson. A top Morgan Stanley Smith Barney compliance officer said recently the company has been surprised to discover that its financial advisors in their 50s and 60s were achieving more success in the use of social media than younger advisors. The comment was made at a recent panel on social media in the financial […]
All advisors love it when clients recommend them to family and friends. And by this point, most of you know that referrals are the most reliable sources of new business. Either way, this aspect of the advisory business is so important that a refresher course is always welcome. Remember, the goal here is never to create […]
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