LinkedIn

LinkedIn DirectAds For Advisors - How To Succeed

February 8, 2011 by Loic Jeanjean Leave a Comment

Most financial advisors I have been talking have heard about pay-per-click or at least have seen some of these pay per placement ads on search engines like Google or Yahoo! These ads run on a bidding system that can prove very expensive for advisors trying to compete for keywords like ‘financial planning’ ‘investment advisor’. Over […]

Filed Under: E-mail, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: advisors, brand, business, company, financial, help, how to, marketing, message, online marketing, organization, SEO for financial services, social media, user

LinkedIn Company Pages - What They Are & Why Your Business Needs One

January 27, 2011 by Amy McIlwain Leave a Comment

Alright, so you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, and yet your brand just isn’t getting out there. LinkedIn Company Pages is a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding […]

Filed Under: Financial Advisors, LinkedIn, Marketing, Social Media Tagged With: brand, business, company, financial, followers, group, help, how to, linkedin, marketing, online marketing, profile, social media, website

Start a Conversation with LinkedIn Groups

January 11, 2011 by Loic Jeanjean Leave a Comment

Over the past couple of weeks we have been posting videos to help advisors understand and start using all the different features available on LinkedIn. Today, you will learn how to build new relationships quickly by joining industry or shared interest groups. [youtube]http://www.youtube.com/watch?v=F5CF1FEm_oA&feature=player_embedded[/youtube] Some of the takeaways from this video are: *Share relevant content by […]

Filed Under: Financial Advisors, LinkedIn, Social Media, YouTube Tagged With: conversation, financial, groups, linkedin, organization, social media, video, youtube

Creating a Social Media Policy For Your Organization

January 6, 2011 by Amy McIlwain 2 Comments

The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: authentic, brand, business, community, company, employee, facebook, guidelines, linkedin, online, organization, policy, regulations, rules, social media, staff, twitter, youtube

Monitor and Measure Your Financial Brand on Social Media

January 4, 2011 by Loic Jeanjean Leave a Comment

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you. Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking […]

Filed Under: Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: brand, facebook, linkedin, monitor and measure, social media, twitter, youtube

How To Get 1,000 Facebook Fans

January 1, 2011 by Amy McIlwain Leave a Comment

Social media has made it easier than ever to expose your brand to the online masses. However, pushing content and driving traffic to your blog and website can be a challenge. And the next step, brand recognition and consumer promotion, are an even bigger hurdle to tackle. Whether we’re talking about customer referrals, rating systems […]

Filed Under: Blog, Facebook, LinkedIn, Search Engine Optimization (SEO), Social Media, Twitter, YouTube Tagged With: 1000 fans, blog, business, facebook, fans, followers, friends, help, how to, keywords, like, marketing, online marketing, seo, social media, website

Study: LinkedIn Usage Amongst Financial Advisors

December 28, 2010 by Loic Jeanjean 3 Comments

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]

Filed Under: Financial Advisors, LinkedIn, Study Tagged With: advisors, financial, group, linkedin, marketing, profile, social media, study

Get On Board with Social Media and Protect Your Brand

December 21, 2010 by Loic Jeanjean 1 Comment

You have all heard about the big four players of social media, Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites. If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our […]

Filed Under: Facebook, LinkedIn, Twitter, YouTube Tagged With: brand, business, customer, facebook, linkedin, social media, twitter, user, youtube

What Everyone Ought to Know about LinkedIn

December 1, 2010 by Amy McIlwain 3 Comments

The proliferation of LinkedIn as a professional resource for individuals and businesses to connect and expand their social networks has created a need for some bare-bones advice on how to create and develop an optimized LinkedIn profile. There are a myriad of reasons to make your presence known on the LinkedIn network: • Bring in […]

Filed Under: LinkedIn

One Major Social Media Advantage

November 22, 2010 by Amy McIlwain 2 Comments

I saw a commercial the other day that got me thinking about the differences between traditional and social media marketing tools and practices. Knowing and understanding these differences can be a huge help in identifying which media platforms are right for your business. There are numerous factors in successful marketing optimization: hitting the right demographic, […]

Filed Under: Facebook, LinkedIn, Twitter