Compliant Social Media Marketing Solutions for Financial Advisors
If you’re like me, on just about any given workday, you’ll receive a LinkedIn message from a colleague in your social network. Maybe they’re congratulating you on a promotion or for reaching a significant work anniversary. And maybe you’re returning their message with some positive messaging of your own. That’s great! It means you’re […]
By Smarsh. In 2014, the Securities and Exchange Commission (SEC) hit an all-time high in the number of enforcement actions and fines levied. With a fiscal year that ended in September, the SEC filed a record 755 enforcement actions, and obtained orders totaling $4.16 billion in disgorgement and penalties, according to preliminary SEC figures. This marks a significant […]
By Joanna Belbey. “How much bandwidth do we need?” is one of the first questions that senior management asks when firms consider setting up programs allowing regulated employees to using social media. The answer naturally that depends on the scope of the program, the technology you use to support your program, the number of social […]
For financial services firms, the production of electronic communications records and evidence of message supervision is a big part of FINRA and SEC examinations. However, there’s confusion about preparation. How do you begin? What types of electronic messages need to be saved for review? What communications policies will regulators want to see? Will you need help from external resources […]
Smarsh, a cloud-based archiving solution for financial advisors, recently released their annual Electronic Compliance Survey Report. In its fourth year, the Smarsh survey seeks to identify trends and concerns in financial services. This year’s results reinforce the shift in attitude toward an acceptance of more types of electronic messages (and the compliance ramifications). In […]
By Joanna Belbey. A wealth management firm’s first foray into social media can be fraught with risks. Taking a measured approach is essential to avoid embarrassment, or worse, being caught out of compliance with regulatory requirements set out by state laws, regulatory rulings and federal regulations. So what are the most common mistakes a firm […]
Despite compliance concerns, financial service professionals are successfully using social media to gain and maintain business. The challenge for advisors has been to determine the best way to use social media, while combating common social media myths in the financial services industry. Here are the top seven social media myths debunked. There are too […]
Because current social media platforms continue to evolve and new platforms are constantly emerging, the Securities and Exchange Commission (SEC) needs to stay on their toes to keep up. In an effort to address the changing social media landscape, the SEC released a long-awaited social media guidance update last week. What Changed The […]
Just after the clock struck midnight and we headed into 2014, we asked financial advisors what questions they wanted answered in the New Year about using social media in the financial services. You told us, and we listened! In this week’s blog we shed some light on YouTube use in a restricted industry. Can […]
By Joanna Belbey. One of the barriers of firm-wide deployment of social media is the process around crafting of a social media employee policy. Drafting policy from scratch is daunting to most people. Where to begin? Rather than start with a blank screen, consider these 14 components: 1) Overview of program Provide an overview of […]
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