Loic Jeanjean, Director of Web Marketing at Advisor Websites hosted a free webinar about how Financial Advisors can become/remain active on social media sites. He also shared valuable tips and ideas on how to prospect, stay top of mind and stay in line with the latest FINRA and SEC guidelines. Here is the deck of […]
Social Media for Financial Advisors: Webinar Recording
Filed Under: Compliance, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Twitter, YouTube Tagged With: Advisor Websites, Financial adviser, Financial Industry Regulatory Authority, Internet Marketing, linkedin, Loic Jeanjean, Slideshare, social media
Search Engine Optimization - Part 3: Links
Years of SEO collaboration with financial services professionals has taught me one thing: Link building has to be the most challenging part of internet marketing plans for financial advisors. Not only is it an intricate mechanism to understand but also an even harder thing to do effectively. Unlike creating content for websites, researching keywords, defining […]
Filed Under: Marketing, Search Engine Optimization (SEO), Social Media Tagged With: Backlink, DMOZ, Google, linkedin, Loic Jeanjean, Search engine optimization, Web search engine, Yahoo
Seach Engine Optimization - Part 2: Content
Content is King! When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Latest studies suggest that Google top 10 websites have on average 943 […]
Filed Under: Financial Advisors, Marketing, Search Engine Optimization (SEO), Social Media Tagged With: Backlink, Google, Promotion, Search engine optimization, Web Design and Development, Web search engine, website, Yahoo
Gather Insights by Adding LinkedIn Recommendations to your Website
We’ve always been strong believers of Linkedin at Advisor Websites, not only because it’s the most used professional networking website in North America, but also for the potential it has in helping financial advisors grow their business and establish themselves as expert in their own community/industry. As I was going through all the RSS feeds […]
Filed Under: Blog, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: Advisor Websites, business, company, linkedin, Loic Jeanjean, RSS, social media, Uniform Resource Locator
How to Add Valuable Resources to Your Financial Website
You have a great financial website and are pretty happy about it? Great! Now it’s time to engage with your customers and position your website as a must-see portal for all the financial needs of your clients. One way to achieve this is to add valuable content to your site. However, there are a few […]
LinkedIn DirectAds For Advisors - How To Succeed
Most financial advisors I have been talking have heard about pay-per-click or at least have seen some of these pay per placement ads on search engines like Google or Yahoo! These ads run on a bidding system that can prove very expensive for advisors trying to compete for keywords like ‘financial planning’ ‘investment advisor’. Over […]
Filed Under: E-mail, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: advisors, brand, business, company, financial, help, how to, marketing, message, online marketing, organization, SEO for financial services, social media, user
Direct Mail VS E-mail Marketing
You have probably heard in recent conferences or business gathering that you should abandon old marketing methods in favor to online marketing. In today’s article, I will go over the pros and cons of using direct mail or e-mail marketing and try to show why e-mail marketing provides such a high ROI and positive response […]
Filed Under: Blog, E-mail, Financial Advisors, Mail, Marketing, Social Media Tagged With: advisors, brand, business, company, email, financial, mail, marketing, online marketing, social media
Evolution of Marketing for Financial Advisors
This is the first part of a 5 week series on the evolution of marketing in the financial services industry. The series will cover the new and old marketing tools used by Financial Advisors, their advantages and disadvantages, the compliance rules about social media and will showcase 12 advisors that have been successfully incorporating social […]
Filed Under: Blog, Financial Advisors, Marketing, Social Media Tagged With: advisors, audience, blog, brand, business, company, financial, marketing, online marketing, organization, social media, user
Most Effective Marketing Techniques for Financial Advisors
Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]
Filed Under: Blog, Financial Advisors, Social Media, Study Tagged With: advisors, audience, blog, brand, business, company, financial, help, keywords, marketing, monitor and measure, online marketing, research, SEO for financial services, social media, study, user, website
Start a Conversation with LinkedIn Groups
Over the past couple of weeks we have been posting videos to help advisors understand and start using all the different features available on LinkedIn. Today, you will learn how to build new relationships quickly by joining industry or shared interest groups. [youtube]http://www.youtube.com/watch?v=F5CF1FEm_oA&feature=player_embedded[/youtube] Some of the takeaways from this video are: *Share relevant content by […]
Filed Under: Financial Advisors, LinkedIn, Social Media, YouTube Tagged With: conversation, financial, groups, linkedin, organization, social media, video, youtube
