Because the financial services industry is getting more fluent with the world of social media and digital marketing, content marketing is a hot topic, so it only seemed fitting that our first FSM Google Hangout (of many to come, see below) would be focused around that very subject. This morning, I had the opportunity to (virtually) sit down with Adam Witty, CEO of Advantage Media Group, to discuss the importance of content marketing for financial professionals. Adam’s company provides authors with a full range of services and expertise including book writing, book publishing, electronic and digital platforms, distribution, marketing, and sales, and a large number of their client success stories revolve around financial advisors.
A book is the ultimate form of content marketing! Watch our Hangout below to gain insight on why content marketing is important, how you can repurpose digital content to create a book, how you can repurpose book content to create other digital pieces (blogs, webinars, etc), how to grow your reach online, how to use content marketing to gain PR and media exposure and more.
Stay tuned! Financial Social Media will now be hosting a monthly Google Hangout on a wide variety of digital topics for advisors. #FSMhangout
**If you have any particular subjects that you would like covered, or if you have any suggestions of guests that should be featured (like Adam was today), please don’t hesitate to let us know by reaching out to us on social media or commenting below!