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Golf & Social Media: Differentiating Each Platform



  As a reader of our blog, you’ve heard about the marketing opportunities and success stories of financial advisors using social media. But with so many social platforms to choose from—Facebook, Linkedin, YouTube—determining where to start can be confusing! As you begin to consider what to post and share on social media, don’t make the rookie mistake of thinking there’s a singular track to social media success. There are more than 200 social media platforms to choose from and each offers a unique way to interact and communicate. Twitter, for example, is about what is happening right now. It is in the moment and posts have a short life span. LinkedIn, on the other hand, is a business networking site where people connect, educate and share their expertise with others. Keeping this in mind, each network should be treated as a unique marketing platform, with a specific voice and strategy.

Have other network analogies? We’d love to hear your feedback!

 

Amy McIlwain
Author, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. Hire Amy to speak at your next event! Visit www.amymcilwain.com
Amy McIlwain

@amymcilwain

International Speaker, Author, Global Industry Principal at @Hootsuite building compliant social media solutions for #FinServ. Traveler, skier, Bengals fan!
RT @pauldtyler: Congrats @gbaileyco ! https://t.co/e1EiehrXc1 - 22 mins ago
Amy McIlwain
Amy McIlwain
Amy McIlwain

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About Amy McIlwain

Author, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. Hire Amy to speak at your next event! Visit www.amymcilwain.com

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