Golf & Social Media: Differentiating Each Platform

  As a reader of our blog, you’ve heard about the marketing opportunities and success stories of financial advisors using social media. But with so many social platforms to choose from—Facebook, Linkedin, YouTube—determining where to start can be confusing! As you begin to consider what to post and share on social media, don’t make the rookie mistake of thinking there’s a singular track to social media success. There are more than 200 social media platforms to choose from and each offers a unique way to interact and communicate. Twitter, for example, is about what is happening right now. It is in the moment and posts have a short life span. LinkedIn, on the other hand, is a business networking site where people connect, educate and share their expertise with others. Keeping this in mind, each network should be treated as a unique marketing platform, with a specific voice and strategy.