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The Importance of Web Analytics

One of the most important features and pieces of information you can get from having a website as a financial advisor, is access to website statistics and analytics. Ultimately, this information should provide you with a very good idea of how your websites visitors are using your website, how may visitors you are getting and […]

Search Engine Optimization - Part 3: Links

Years of SEO collaboration with financial services professionals has taught me one thing: Link building has to be the most challenging part of internet marketing plans for financial advisors. Not only is it an intricate mechanism to understand but also an even harder thing to do effectively. Unlike creating content for websites, researching keywords, defining […]

Seach Engine Optimization - Part 2: Content

Content is King! When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Latest studies suggest that Google top 10 websites have on average 943 […]