study

How to Increase Brand Presence on Facebook

October 27, 2011 by Amy McIlwain

When Facebook launched its Subscribe button last month, many users overlooked its beneficial features, such as allowing users to follow public updates and customizing news feeds. This could not be more advantageous for financial professionals interested in getting their content and messages out on the network. How, you ask? Well, there are a few different […]

Filed Under: YouTube Tagged With: audience, brand, business, company, facebook, Facebook features, followers, Google, Internet Marketing, marketing, Marketing and Advertising, social media, Social network, Social network service, study, website

Most Effective Marketing Techniques for Financial Advisors

January 20, 2011 by Loic Jeanjean 2 Comments

Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]

Filed Under: Blog, Financial Advisors, Social Media, Study Tagged With: advisors, audience, blog, brand, business, company, financial, help, keywords, marketing, monitor and measure, online marketing, research, SEO for financial services, social media, study, user, website

Study: LinkedIn Usage Amongst Financial Advisors

December 28, 2010 by Loic Jeanjean 3 Comments

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]

Filed Under: Financial Advisors, LinkedIn, Study Tagged With: advisors, financial, group, linkedin, marketing, profile, social media, study

Social Media Bridging the Age Gap

December 16, 2010 by Amy McIlwain 3 Comments

Why is social media becoming such a popular marketing tool? Because the once large generation gap between young adults and older adults who use social media is quickly closing in. Social networking use among internet users ages 50-64 grew by 88%-from 25% to 47% between April 2009 and May 2010. The exponential growth of social […]

Filed Under: Social Media, Study Tagged With: age gap, generation, marketing, research, social media, study