Online Communities

Financial Social Media’s Top 10 Blog Posts of 2011

December 29, 2011 by Amy McIlwain

As 2011 comes quickly to a close, I sat wondering what I’d write about for our final blog of the year. After much contemplation, I decided to compile a list of our most popular blog posts based on their share rate and reader views (thanks to ProducersWeb). It’s been quite a year for social media […]

Filed Under: YouTube Tagged With: advisors, audience, brand, business, company, facebook, Facebook features, financial, Financial adviser, Financial Industry Regulatory Authority, Financial Services, Google Analytics, Internet Marketing, linkedin, marketing, Marketing and Advertising, Online Communities, online marketing, Search engine optimization, social media, Social media marketing, Social network, Social network service, twitter, website

Use a Tangible Sales Process to Improve Marketing Results

November 29, 2011 by ByAllAccounts

Add-up planners, advisors, money managers, agents, and sales representatives and you have more than 1,000,000 people marketing financial advice, services, and products to the public. This has to be the most competitive industry in America. Not only is the industry intensely competitive, it is also based on Wall Street’s conceptual sales practices. This explains why advisors […]

Filed Under: Search Engine Optimization (SEO) Tagged With: advisors, brand, ByAllAccounts, financial, Internet Marketing, Marketing and Advertising, Online Communities, online marketing, organization, social media, Social media marketing, Social network

Financial Advisors: Why You Need Your Site to be Search Engine Friendly

November 1, 2011 by ByAllAccounts

The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true […]

Filed Under: YouTube Tagged With: business, company, facebook, Google, linkedin, marketing, Marketing and Advertising, Online Communities, online marketing, organization, Search engine optimization, search engines, SEO for financial services, social media, Social network, Social network service, Web search engine

Video: Facebook Newsfeed Optimization

September 13, 2011 by Loic Jeanjean

Social Media Examiner just published a great video from Facebook Guru, Mari Smith to help you see how optimizing your news feed on Facebook can impact your presence on the social network and allow you to grow your market reach. For instance, did you know that as much as 90% of people of Facebook don’t […]

Filed Under: YouTube Tagged With: business, facebook, Facebook features, Mari Smith, Online Communities, social media, Social network, twitter

4 Tips for Financial Professionals on LinkedIn

August 25, 2011 by Amy McIlwain

I’m sure you’ve heard the uber-popular tagline that LinkedIn has received, but if it’s true, if LinkedIn really is the top professional networking website out there, how can financial professionals utilize its features to their advantage? We’ve already discussed Facebook and Twitter, and although many of the tips can cross paths with each network, LinkedIn […]

Filed Under: Social Media Tagged With: facebook, Finance, linkedin, Online Communities, social media, Social network, twitter, Vanity URL

Two Ways to be an Approachable Expert Online

August 16, 2011 by ByAllAccounts

When searching for someone to do my taxes last year, I looked for three things: an expert, someone trustworthy, and someone I could easily approach. As a financial advisor, you don’t have to be everyone’s best friend, but it’s helpful for your clients to be able to find and connect with you in multiple ways […]

Filed Under: YouTube Tagged With: business, conversation, facebook, linkedin, Online Communities, social media, Social network, twitter

Back to Basics: Why Should I Use Social Media?

May 19, 2011 by Amy McIlwain Leave a Comment

Social media, in its rawest form, is simply the use of web-based and mobile technologies to turn communication into interactive dialogue. It sounds so easy in definition-form, but social media is a complicated web of social networking platforms, content information and diverse users. Navigating the social media labyrinth can be a daunting task, but with […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Study, Twitter, YouTube Tagged With: facebook, linkedin, Online Communities, social media, Social network, Social network service, twitter, youtube

Do Facebook Ads Really Work? Part II

May 12, 2011 by Amy McIlwain Leave a Comment

In part II of our Facebook Ads blog series, we are going to post the findings of the Nielsen/Facebook Report: The Value of Social Media Ad Impressions. Our main question on Tuesday was, do Facebook Ads really work? The resounding answer was yes, but with a heavy emphasis on the importance of an established fan […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, facebook, Fan (person), Nielsen, Online Communities, Sharethrough, social media, TrialPay

Do Facebook Ads Really Work? Part I

May 10, 2011 by Amy McIlwain 2 Comments

According to an eMarketer newsletter, Facebook ad revenue in the US grew by 471% in the United States in 2010, with a whopping 1,468% growth in the rest of the world. Online ad and marketing hub, Advertising Age pointed out that the majority of the revenue, 60% or $1.12 billion, was earned from smaller companies […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, ComScore, facebook, Fan (person), Nielsen, Online Communities, SupersonicAds, United States

Interview with Annuity News Now

May 5, 2011 by Amy McIlwain 1 Comment

Let’s face it…we all know we have to start using social media for business to be successful these days. But how? Amy Mcllwain, president of Financial Social Media discusses various social media strategies for financial professionals. She tells Annuity News Now how to effectively integrate Facebook, Twitter and Linkedin into Electromenager, meubles, decoration, informatique, , […]