Compliant Social Media Marketing Solutions for Financial Advisors
On this day one 100 years ago, the infamous Titanic had already departed on its maiden voyage across the Atlantic. Most of us are well aware of the famous James Cameron film inspired by the Titanic and its doomed voyage, but did you also know that there are apps and Twitter accounts dedicated to the […]
A lot of advisors remain skeptical when it comes to using Twitter to attract new prospects, instead using it more as a way to retain and strengthen existing client loyalty. The truth is that Twitter alone may never get clients to line up on your doorstep, but it is a powerful tool that nobody […]
march-madness-work-278.jpg” alt=”” width=”278″ height=”225″ />Imagine you make it to the “Final Four” on a high-net-worth investor’s list of potential advisors. You’re all potential champions, so beating the competition and winning the assets boils down to capitalizing on the little details that set you apart. Most advisors plan to add new clients in 2012. If this […]
By Stephanie Holmes If you are in compliance, before you freak out, hear me out. I’m talking about creating a personal Twitter profile. There are a lot of rules advisors have to follow but being allowed on Twitter personally is really no different than being allowed on Facebook personally, and I’d like to see […]
Local search advertising can be highly effective because it allows advisors to tailor their brand messages very precisely to fit what prospects in their area are looking for. As the Web grows, more people are submitting geographically constrained searches to sites like Google to find local businesses and filter out everything else. Typical local search […]
Michael Lynch has been courting high-net-worth clients, and now he feels like the campaign has been successful enough to take on a new partner and kick the process into an even higher gear. Part of the process entailed taking a hard look at his website and ripping it out — more than once. The process […]
As 2011 comes quickly to a close, I sat wondering what I’d write about for our final blog of the year. After much contemplation, I decided to compile a list of our most popular blog posts based on their share rate and reader views (thanks to ProducersWeb). It’s been quite a year for social media […]
Providing financial advisors with useful, actionable information is what at ByAllAccounts are all about. Here, at the conclusion of 2011, we’re pleased to provide you with on-demand replays of our five most widely-attended webinars over the course of the year—offered below for your review. Please feel free to check out any or all the webinars—they’re […]
1.) Are You An iPad(visor)? According to a recent survey, financial services firms are the fastest adapters of iPads for business use. Why such fast adoption? What are key benefits for today’s firms? Here are several points to consider: Read more 2.) The Top 3 Challenges Financial Advisors are Facing (or so they tell me) When you […]
First in a series advisor perspectives on marketing Do you have a roadmap for how you’ll achieve your 2012 client acquisition goals? I recently spoke with Philip S. Franco, Vice President – Financial Advisor at RBC Wealth Management to understand his perspective on marketing for 2012. Philip manages more than $50 million in assets and […]
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