Internet Marketing

Why Companies are Shifting from Old School Marketing to Social Media

November 3, 2011 by Amy McIlwain

I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always thought, why do they […]

Filed Under: YouTube Tagged With: business, Consumer, facebook, Internet Marketing, social media, Social media marketing, twitter, United States

How to Increase Brand Presence on Facebook

October 27, 2011 by Amy McIlwain

When Facebook launched its Subscribe button last month, many users overlooked its beneficial features, such as allowing users to follow public updates and customizing news feeds. This could not be more advantageous for financial professionals interested in getting their content and messages out on the network. How, you ask? Well, there are a few different […]

Filed Under: YouTube Tagged With: audience, brand, business, company, facebook, Facebook features, followers, Google, Internet Marketing, marketing, Marketing and Advertising, social media, Social network, Social network service, study, website

Are You Prepared to Deal With Your Client of Tomorrow?

September 27, 2011 by ByAllAccounts

Those who have grown up with Web 2.0 at their fingertips will soon be getting to the age where they are starting families and talking about getting financial advice. Do you know how you’re going to react when they show up to your doorstep or website? The Client of Tomorrow: Accessibility They are highly accessible […]

Filed Under: YouTube Tagged With: business, Clients, Education, facebook, Internet Marketing, social media, twitter, Web 2.0

4 Tools for Financial Professionals on Social Media

September 1, 2011 by Amy McIlwain

The final blog post of our four-part series is the highly-anticipated launch of the Financial Social Media Bootcamp and Social Advisor Club. This past Monday marked the official release of Financial Social Media’s two new tools for financial professionals using social media. Below you’ll find a video explaining the benefits of enrolling in the […]

Filed Under: YouTube Tagged With: business, facebook, Internet Marketing, marketing, Marketing and Advertising, social media, twitter, youtube

Back to Basics: Understanding Compliance

June 9, 2011 by Amy McIlwain

The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for you and your organization is key in setting guidelines, rules and regulations on what is appropriate and how […]

Filed Under: Compliance, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Twitter, YouTube Tagged With: business, facebook, Internet Marketing, linkedin, Marketing and Advertising, organization, social media, Social network

Social Media for Financial Advisors: Do You Have the "X-Factor?"

May 17, 2011 by ByAllAccounts Leave a Comment

There are oceans of educational material out there for financial advisors on guidelines and best practices for how to be successful with social media; articles, blog posts, slideshares, whitepapers, webinars, videos, and so on (most of which is very helpful, and I would definitely recommend using as much of it as you can to your advantage). […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Mail, Marketing, Search Engine Optimization (SEO), Social Media, Twitter, YouTube Tagged With: business, facebook, Financial adviser, Financial Industry Regulatory Authority, Internet Marketing, marketing, social media, Social network

Social Media for Financial Advisors: Webinar Recording

April 4, 2011 by Loic Jeanjean 1 Comment

Loic Jeanjean, Director of Web Marketing at Advisor Websites hosted a free webinar about how Financial Advisors can become/remain active on social media sites. He also shared valuable tips and ideas on how to prospect, stay top of mind and stay in line with the latest FINRA and SEC guidelines. Here is the deck of […]

Filed Under: Compliance, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Twitter, YouTube Tagged With: Advisor Websites, Financial adviser, Financial Industry Regulatory Authority, Internet Marketing, linkedin, Loic Jeanjean, Slideshare, social media

6 Tips to Drive a Response Through Social Media

March 31, 2011 by Amy McIlwain 2 Comments

We’ve all been there - you make a seemingly attention-getting post on any one of your social networks and excitingly await the myriad responses that are sure to come. Nothing. No replies or even “likes.” It’s not only frustrating but also disconcerting to put your personal opinions, attitudes and views out into the public domain […]

Filed Under: Facebook, LinkedIn, Marketing, Social Media Tagged With: business, facebook, Internet Marketing, Marketing and Advertising, Online Communities, social media, Social network, twitter

Interview with Annuity News Now

March 17, 2011 by Amy McIlwain Leave a Comment

Financial Social Media President Amy McIlwain”s interview with Annuity News Now covers the use of social media to enhance professional practice, as well as overcoming compliance issues and guidelines. [vimeo]http://vimeo.com/20652222[/vimeo]