Every Halloween has its waves of popular costumes, whether it’s a movie character that was cinematic that year (the Ninja Turtle outfits have been flying off the shelves), or a pop culture reference (I can’t wait to see how many “Miley Cyrus” costumes are out and about), or a pun costume on something trendy. […]
What's your social media personality? Halloween Edition.
New Facebook Promotion Possibilities for Financial Advisors

We’re always looking for new ways to help you market your financial business on social media sites. For some time, advisors have been asking us about offering giveaways through contests and sweepstakes on Facebook in order to grow likes, engagement, and drive more traffic to their websites. And until August 27, 2013, doing these […]
Baby Stepping Your Way To Social Media Success

Have you ever tried to teach someone to play golf? I don’t mean helping someone refine their stroke. I mean teaching them to golf… in all their noodle-armed, divot-digging, never-held-a-club-before glory. A spouse, a son or daughter, a friend? I’ve golfed for about 15 years now, playing competitively for a portion of that, and I […]
“Social” Security – 5 Tips to Secure Your Online Identities

One of the biggest concerns about using social media, for personal and business use, is security. Do you remember all the news surrounding widespread Twitter hack attacks this past spring? If not, I’ll refresh your memory. Sophisticated hacker groups, believed to be from China and/or Syria, attacked many of the world’s major media institutions. The […]
5 Mistakes You Don’t Know You Are Making on Social Media
Have you ever made a mistake that [at the time] you weren’t aware you were making? I know I have. For example, when I first started running, I remember assuming that all running shoes were created equal. As long as I found a pair that fit right and looked good, I’d be off to the […]
Social Media: The Open Door to Brand Loyalty

When it comes to business success, customer loyalty is everything. Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers. Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands. Here are some key tips to remember about brand loyalty and […]
Facts Tell, Stories Sell, Are You A Good Storyteller?

By: Tim Wilhoit, Your Friend 4 Life I grew up in the mountains of East Tennessee. Actually very near where the International Story Telling Festival is held every October. I guess one of the best skills I have from my bloodline is the ability to tell stories. The mountain folk, hillbillies are no longer politically […]
SEO Strategy for Financial Advisors: 5 Must-Haves

Editor’s Note: We are pleased to share a blog post recently written by Loic Jeanjean of Advisor Websites. Important note: in no way is this article meant to be a silver bullet or cookie cutter solution! You will have to think strategically and equip yourself with patience. Bear in mind that there is so much […]







