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90% of High Net-Worth Investors Use Social Media. Are you reaching them?

As we all know, a significant portion of online users use social media. In fact, the latest data illustrates that a whopping 1 billion people are on Facebook, 500 million are on Twitter, and 200 million are on LinkedIn. That’s a whole lot of people! But you are not interested in the sheer volume of social media […]

5 Financial Advisor Social Media New Years Resolutions

  This week, I looked back at the 2012 Social Media Resolutions blog that I wrote last year and couldn’t help but laugh. Needless to say, last year’s social media resolutions are passé. With all of the changes that have taken place, I thought it would be appropriate to create 5 more new and improved resolutions that will […]

How Social Financial Advisors Can Adapt to LinkedIn's New Redesign

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For those of you that have noticed the sleek, new LinkedIn design—don’t be alarmed! In an attempt create a better LinkedIn experience and to make important information more prominent, the business-oriented platform has made several aesthetic changes on both personal and company pages. Here is an overview of the changes and what you can do to […]

Financial Advisors, Are You Professional or Authentic?

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Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have […]