Compliant Social Media Marketing Solutions for Financial Advisors
Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed […]
Local search advertising can be highly effective because it allows advisors to tailor their brand messages very precisely to fit what prospects in their area are looking for. As the Web grows, more people are submitting geographically constrained searches to sites like Google to find local businesses and filter out everything else. Typical local search […]
As 2011 comes quickly to a close, I sat wondering what I’d write about for our final blog of the year. After much contemplation, I decided to compile a list of our most popular blog posts based on their share rate and reader views (thanks to ProducersWeb). It’s been quite a year for social media […]
First in a series advisor perspectives on marketing Do you have a roadmap for how you’ll achieve your 2012 client acquisition goals? I recently spoke with Philip S. Franco, Vice President – Financial Advisor at RBC Wealth Management to understand his perspective on marketing for 2012. Philip manages more than $50 million in assets and […]
Add-up planners, advisors, money managers, agents, and sales representatives and you have more than 1,000,000 people marketing financial advice, services, and products to the public. This has to be the most competitive industry in America. Not only is the industry intensely competitive, it is also based on Wall Street’s conceptual sales practices. This explains why advisors […]
It’s no surprise that the mobile trend is growing, and 2012 is forecasted to follow suit. According to Gartner, there will be 7.4 billion mobile connections in 2015, when the earth’s population is expected to be a mere 7.2 billion. And what do you think those mobile users will be doing besides playing Words with […]
When Facebook launched its Subscribe button last month, many users overlooked its beneficial features, such as allowing users to follow public updates and customizing news feeds. This could not be more advantageous for financial professionals interested in getting their content and messages out on the network. How, you ask? Well, there are a few different […]
Receive your free copy of the Social Media Compliance Guide.
