Compliant Social Media Marketing Solutions for Financial Advisors
The Financial Industry Regulatory Authority (FINRA) announced yesterday that it is conducting spot-checks on social media communications such as Facebook, Twitter, LinkedIn and blogs. According to FINRA Rule 2210(c)(6), each firm’s written (including electronic) communications are subject to a periodic spot-check procedure. FINRA’s Advertising Regulation Department requests that firms provide the following: 1. An explanation […]
On this day one 100 years ago, the infamous Titanic had already departed on its maiden voyage across the Atlantic. Most of us are well aware of the famous James Cameron film inspired by the Titanic and its doomed voyage, but did you also know that there are apps and Twitter accounts dedicated to the […]
Twitter is a rich network for exploring trending topics, hashtags and various slices and dices of data. Its immediacy, short form and ability to link creates a fantastic place to syndicate content, take the “pulse” and evaluate sentiment. An interesting subset of data we explore at Arkovi is also the Tweet source – helping […]
For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become […]
Hi there. I’m Russ Thornton. I want to share with you how I typically spend a day engaged in social media from the perspective of a busy financial advisor. Getting the Day Started 7:30 AM – This is usually when I start my day. Despite warnings to the contrary, I’ll usually check my email and […]
A Financial Advisor’s Social Survival As a financial advisor, I look at social media very much like anything else I do. Every decision I make is, more than likely, linked to some regulation or rule. That does not need to prevent me from doing my job. The compliance storm that is swirling about the use […]
With pressure to join the growing number of social media platforms out there, it is very easy for users to become overwhelmed. What is the difference between them all? Recently, several business representatives have come to me confused about the difference between LinkedIn and Facebook fan pages. Both allow users to connect with people, some […]
ReelSEO is the Online Video Marketer’s Guide – a place for news, tips, trends, tutorials and the latest information about online video publishing, video marketing, video SEO, and video advertising. ReelSEO’s Creator’s Tip, “How to Build a YouTube Audience with Keyword Tools”, helps video producers understand how to use YouTube and Google’s keyword suggestion […]
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