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Video: How to Import LinkedIn Contacts

One of the easiest and fastest ways to add new connections to your LinkedIn network is to import them from your existing contacts from your email list. Whether you have Gmail, AOL or even Outlook, you can take the email addresses from those accounts and use them to look up new connections in LinkedIn. What’s […]

Start a Conversation with LinkedIn Groups

Over the past couple of weeks we have been posting videos to help advisors understand and start using all the different features available on LinkedIn. Today, you will learn how to build new relationships quickly by joining industry or shared interest groups. [youtube]http://www.youtube.com/watch?v=F5CF1FEm_oA&feature=player_embedded[/youtube] Some of the takeaways from this video are: *Share relevant content by […]

Creating a Social Media Policy For Your Organization

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The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business […]

Monitor and Measure Your Financial Brand on Social Media

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you. Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking […]

How To Get 1,000 Facebook Fans

Social media has made it easier than ever to expose your brand to the online masses. However, pushing content and driving traffic to your blog and website can be a challenge. And the next step, brand recognition and consumer promotion, are an even bigger hurdle to tackle. Whether we’re talking about customer referrals, rating systems […]

How To Create a Facebook Friend List

Many people are unaware of the helpful organizational tools that Facebook has, including the ability to create and manage multiple friend lists. Why would this be helpful? Because many individuals use Facebook for different reasons - personal, business, recreation, marketing and the like. Managing your friend lists allows you to organize your friends into specified […]

Get On Board with Social Media and Protect Your Brand

You have all heard about the big four players of social media, Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites. If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our […]

How to Add a Facebook Like Box to your Website

Open up your business’s social media presence by creating a direct connection between your social media platforms and your website. One way to do this is to create a Facebook Like Box on your website, where users can see and interact with your business’s Facebook network. This helpful video tutorial will walk you through the […]

How does video fit into your marketing mix?

How to use video youtube markeing for your financial social media efforts

Several different networking sites come to mind when we say social media – Facebook, Twitter, and LinkedIn, to name a few. But what about video? I’m sure everyone has heard of YouTube, the second largest search engine on the planet. With millions of online subscribers and over 75% of the U.S. Internet audience watching online […]