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Social Media in the Financial Industry: Top Infographics of 2011

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As 2011 comes to a close, many social media-related organizations are compiling numbers, facts and statistics about the exponential growth of social media over the past year. They’ve put their findings in some pretty creative and engaging infographics that give you a great perspective of how much social media is growing. We’ve picked out our […]

How to Generate More Leads Using Video

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When it comes to website landing pages, the purpose is to capture your visitor’s attention and incentivize them to want to learn more by entering their contact information, making a purchase, or simply driving them to a different part of your website. With video being the hot commodity in marketing right now, it’s no surprise […]

Thanksgiving & Social Media: Are You Ready for Both?

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After receiving an influx of responses to our online question of how are Thanksgiving and social media similar, we’ve decided that the best response was from @LiveWholeBeFree: “Thanksgiving and social media are similar in that they both have the ability to deter you from a workout!” Oh, so true! While both social media and holiday […]

Why Companies are Shifting from Old School Marketing to Social Media

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I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always thought, why do they […]

Financial Advisors: Why You Need Your Site to be Search Engine Friendly

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The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true […]

How to Increase Brand Presence on Facebook

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When Facebook launched its Subscribe button last month, many users overlooked its beneficial features, such as allowing users to follow public updates and customizing news feeds. This could not be more advantageous for financial professionals interested in getting their content and messages out on the network. How, you ask? Well, there are a few different […]

Get on Board with Social Media and Protect your Brand

We all know the big four players of social media: LinkedIn, Facebook, Twitter and YouTube. Chances are that you’re probably already engaging customers and providing them value on most, if not all, of these social websites. If you aren’t, however, now is the time to get on board with social media. A recent survey of […]

Keep Cowboys Away from Social Media at Your Investment Company

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There’s usually one in every company. The cowboy. He’s got a swagger in his walk and a smirk in his talk. He gives lip-service to the rules because he’s smarter than the rest of us. He’s too full of testosterone or maybe a deep-seated desire to get daddy’s attention. Who knows what really motivates him? If you’ve got one […]

Are You Prepared to Deal With Your Client of Tomorrow?

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Those who have grown up with Web 2.0 at their fingertips will soon be getting to the age where they are starting families and talking about getting financial advice. Do you know how you’re going to react when they show up to your doorstep or website? The Client of Tomorrow: Accessibility They are highly accessible […]