Have you heard of YouTube? Perhaps the better question is, how many hours have you squandered browsing interesting videos on YouTube? For those that are unfamiliar, it is a platform for original content creators and people all across the globe to connect, inform, and inspire others via short videos. There are millions of people that […]

Have you heard the hype about Pinterest? If not, its 73 million users make it worth checking out. Pinterest is on the cutting-edge of creative social media platforms. Comprised of virtual pinboards, it allows users to keep track of their favorite things—such as recipes, home décor, motivational blog posts, songs, and fashion. And just in […]

On February 5, 2012 the Super Bowl became the most highly viewed program in American history. 112 million sets of eyes tuned in to the game for an infinite number of reasons—to cheer for their favorite team, to watch commercials, to critique the halftime show, to get free food from the party, or to watch […]

Adapted from the 1886 legend, Groundhog Day is a popular tradition that traverses centuries, tying into our past, present, and future. The folklore suggests that, on February 2nd, a groundhog supposedly awakens from a long winter slumber to look for its shadow. If its shadow is non-existent, the creature leaves his burrow, suggesting winter-like weather […]

In recent months, there have been a series of articles denouncing the effectiveness and utility of social media for financial professionals. While these articles posit some interesting and convincing claims, there are deeper factors to consider before discarding the undeniable benefits of social media. In the financial sector, social media’s alleged ineffectiveness recurrently stems from: […]