Compliant Social Media Marketing Solutions for Financial Advisors
According to ExactTarget, 41% of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43% of Facebook users who have “unliked” a brand or fan page do so for the same reasons. We all know the exponential growth of social media and the inequitable abilities it has […]
How Personal Messaging Increases Network Connections I was at a conference a few weeks ago listening to an excellent presentation by JD Gershbein on the power of LinkedIn in business communications. He told a great joke that resonates with me everyday while I’m networking online: a guy walks into a bar, sits down, orders a […]
The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business […]
I saw a commercial the other day that got me thinking about the differences between traditional and social media marketing tools and practices. Knowing and understanding these differences can be a huge help in identifying which media platforms are right for your business. There are numerous factors in successful marketing optimization: hitting the right demographic, […]
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