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Back to Basics: The Best Social Media Tools & Client Networking Platforms

May 25, 2011 by Amy McIlwain

When it comes to social media tools and platforms, it’s hard to know where to start. In retrospect, there are thousands of social networking sites out there to assist you in your social media strategy, each one with its own purpose. The difficulty is knowing which sites are legitimate platforms that will help you in […]

Filed Under: Facebook, LinkedIn, Social Media, Twitter Tagged With: facebook, linkedin, RSS, social media, Social network, Social network service, twitter, Wordpress

Back to Basics: Why Should I Use Social Media?

May 19, 2011 by Amy McIlwain Leave a Comment

Social media, in its rawest form, is simply the use of web-based and mobile technologies to turn communication into interactive dialogue. It sounds so easy in definition-form, but social media is a complicated web of social networking platforms, content information and diverse users. Navigating the social media labyrinth can be a daunting task, but with […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Marketing, Social Media, Study, Twitter, YouTube Tagged With: facebook, linkedin, Online Communities, social media, Social network, Social network service, twitter, youtube

Social Media for Financial Advisors: Do You Have the "X-Factor?"

May 17, 2011 by ByAllAccounts Leave a Comment

There are oceans of educational material out there for financial advisors on guidelines and best practices for how to be successful with social media; articles, blog posts, slideshares, whitepapers, webinars, videos, and so on (most of which is very helpful, and I would definitely recommend using as much of it as you can to your advantage). […]

Filed Under: Blog, Facebook, Financial Advisors, LinkedIn, Mail, Marketing, Search Engine Optimization (SEO), Social Media, Twitter, YouTube Tagged With: business, facebook, Financial adviser, Financial Industry Regulatory Authority, Internet Marketing, marketing, social media, Social network

Do Facebook Ads Really Work? Part II

May 12, 2011 by Amy McIlwain Leave a Comment

In part II of our Facebook Ads blog series, we are going to post the findings of the Nielsen/Facebook Report: The Value of Social Media Ad Impressions. Our main question on Tuesday was, do Facebook Ads really work? The resounding answer was yes, but with a heavy emphasis on the importance of an established fan […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, facebook, Fan (person), Nielsen, Online Communities, Sharethrough, social media, TrialPay

Do Facebook Ads Really Work? Part I

May 10, 2011 by Amy McIlwain 2 Comments

According to an eMarketer newsletter, Facebook ad revenue in the US grew by 471% in the United States in 2010, with a whopping 1,468% growth in the rest of the world. Online ad and marketing hub, Advertising Age pointed out that the majority of the revenue, 60% or $1.12 billion, was earned from smaller companies […]

Filed Under: Facebook, Financial Advisors, Marketing, Social Media, Study Tagged With: Advertising, ComScore, facebook, Fan (person), Nielsen, Online Communities, SupersonicAds, United States

Interview with Annuity News Now

May 5, 2011 by Amy McIlwain 1 Comment

Let’s face it…we all know we have to start using social media for business to be successful these days. But how? Amy Mcllwain, president of Financial Social Media discusses various social media strategies for financial professionals. She tells Annuity News Now how to effectively integrate Facebook, Twitter and Linkedin into Electromenager, meubles, decoration, informatique, , […]

Filed Under: Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: business, facebook, linkedin, Marketing and Advertising, Online Communities, social media, Social network, twitter

The Importance of Web Analytics

May 3, 2011 by Loic Jeanjean 1 Comment

One of the most important features and pieces of information you can get from having a website as a financial advisor, is access to website statistics and analytics. Ultimately, this information should provide you with a very good idea of how your websites visitors are using your website, how may visitors you are getting and […]

Filed Under: Facebook, Financial Advisors, LinkedIn, Search Engine Optimization (SEO), Social Media, Twitter Tagged With: Google, Google Analytics, Search engine optimization, search engines, visitors, Web search engine, website, Yahoo

Why Your Fans Stopped Following You

April 28, 2011 by Amy McIlwain 1 Comment

According to ExactTarget, 41% of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43% of Facebook users who have “unliked” a brand or fan page do so for the same reasons. We all know the exponential growth of social media and the inequitable abilities it has […]

Filed Under: Facebook, LinkedIn, Marketing, Social Media, Twitter Tagged With: business, ExactTarget, facebook, linkedin, social media, Social media marketing, twitter, Universal McCann

The Art of the Invite

April 21, 2011 by Amy McIlwain 1 Comment

How Personal Messaging Increases Network Connections I was at a conference a few weeks ago listening to an excellent presentation by JD Gershbein on the power of LinkedIn in business communications. He told a great joke that resonates with me everyday while I’m networking online: a guy walks into a bar, sits down, orders a […]

Filed Under: E-mail, Facebook, LinkedIn, Twitter Tagged With: business, facebook, linkedin, message, Professional network service, social media, Social network, twitter

What Financial Professionals Need to Know about Social Media

April 14, 2011 by Amy McIlwain 1 Comment

With social networks growing in number by the second, it’s no wonder why more and more businesses are hopping on the social media bandwagon. What better way to market your company’s brand, create relationships with prospective clients, and nurture your current client relations as well. So why then do two out of three financial professionals […]