I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]
How to Add a Facebook Like Box to your Website
December 9, 2010 by Leave a Comment
Open up your business’s social media presence by creating a direct connection between your social media platforms and your website. One way to do this is to create a Facebook Like Box on your website, where users can see and interact with your business’s Facebook network. This helpful video tutorial will walk you through the […]
Search Engine Optimization - Part 1: Keywords
December 7, 2010 by 4 Comments
Keywords placed and inserted within your website can greatly increase your ranking on search engines providing that you have brainstormed the phrases and placed them strategically on your site. In this article, you will find valuable resources to get you started on search engine optimization (SEO). Density Search engines such as Google, Yahoo! Or […]
What Everyone Ought to Know about LinkedIn
December 1, 2010 by 3 Comments
The proliferation of LinkedIn as a professional resource for individuals and businesses to connect and expand their social networks has created a need for some bare-bones advice on how to create and develop an optimized LinkedIn profile. There are a myriad of reasons to make your presence known on the LinkedIn network: • Bring in […]
How does video fit into your marketing mix?
November 30, 2010 by 1 Comment
Several different networking sites come to mind when we say social media – Facebook, Twitter, and LinkedIn, to name a few. But what about video? I’m sure everyone has heard of YouTube, the second largest search engine on the planet. With millions of online subscribers and over 75% of the U.S. Internet audience watching online […]
Cyber Monday Special
November 29, 2010 by 2 Comments
Cyber Monday Sale! Being an online business, it only seems appropriate for Financial Social Media to offer a Cyber Monday special to our loyal network of over 6,000 financial industry professionals. Many of you have been following our blog for a while now and understand the importance of social media however have been hesitant to […]
The Impact of Blogging for Financial Advisors on their Website Traffic
Blogging may seem time consuming, or maybe you worry you don’t have enough to write about. Now you might need to worry if you don’t have a blog. A recent study by HubSpot found that small companies with a blog get 55% more traffic to their website. They also get 97% more inbound links and […]