Amy McIlwain

How Facebook's Recent Changes Will Benefit Your Business

March 10, 2011 by Amy McIlwain Leave a Comment

In addition to the major Facebook profile and Facebook pages updates that occurred in the past month, Facebook has tacked on a few more changes that you and your organization should know. The major features that will be updated and implemented include like box changes, a new messaging system, conversation history, and social inbox. By […]

Filed Under: Compliance, Facebook, Marketing, Social Media Tagged With: facebook, Facebook features, Gmail, Instant messaging, Inter-process communication, Mark Zuckerberg, SMS, User (computing)

Advisor Focused Websites: Progression is Key

February 24, 2011 by Amy McIlwain Leave a Comment

The Insured Retirement Institute (IRI) released an impressive report that found widespread improvement on advisor websites and resources. This great news outlines the importance of an increased distribution of advisor resources to better serve financial professionals and their current and prospective clients. From product information, sales and marketing tips, an increased flow of information to […]

Filed Under: Financial Advisors, Marketing, Search Engine Optimization (SEO), Social Media, Study Tagged With: Advertising and Marketing, Advisor Websites, business, linkedin, marketing, Sales, social media, website

How to Navigate the NEW Facebook Fan Pages

February 17, 2011 by Amy McIlwain Leave a Comment

Last Friday, Facebook launched its new Facebook Pages design, equipped with a revamped layout and navigational properties. The pages will have the look and feel of the newly-redesigned Facebook Profile layout, with a change in tabs placement, a new photo banner and navigation menu. Facebook Pages Administrators will have a less than a month to […]

Filed Under: Facebook, Social Media Tagged With: Design, facebook, Facebook features, Login, Navigation, Page layout, social media, Web page

Video: How to Import LinkedIn Contacts

February 10, 2011 by Amy McIlwain Leave a Comment

One of the easiest and fastest ways to add new connections to your LinkedIn network is to import them from your existing contacts from your email list. Whether you have Gmail, AOL or even Outlook, you can take the email addresses from those accounts and use them to look up new connections in LinkedIn. What’s […]

Filed Under: LinkedIn, Mail, Social Media, YouTube Tagged With: AOL, email, Email address, facebook, Gmail, linkedin, Microsoft Outlook, Social network

Compliance Guides for Financial Advisors

February 3, 2011 by Amy McIlwain 5 Comments

62% of financial advisors agree that social networking is here to say, saying that social media will have a lasting impact on the financial services industry,” Rydex Advisor Benchmarking, 2010. Our recent blog post, “Creating a Social Media Policy for Your Organization”, received a lot of positive feedback-and more than a few questions. In response, […]

Filed Under: Compliance, Financial Advisors, Social Media Tagged With: advisors, brand, business, company, financial, marketing, online marketing, organization, policy, social media, website

LinkedIn Company Pages - What They Are & Why Your Business Needs One

January 27, 2011 by Amy McIlwain Leave a Comment

Alright, so you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, and yet your brand just isn’t getting out there. LinkedIn Company Pages is a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding […]

Filed Under: Financial Advisors, LinkedIn, Marketing, Social Media Tagged With: brand, business, company, financial, followers, group, help, how to, linkedin, marketing, online marketing, profile, social media, website

Facebook Ads: What You Need To Know - Part II

January 18, 2011 by Amy McIlwain 1 Comment

Our previous blog outlined the reasons why Facebook Ads are an important part of your organization’s social media marketing campaign. This blog is a continuation of the last, and will delve into the technical aspect of Facebook Ads and how to implement them successfully. There are two main types of Facebook Ads available: Premium and […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, audience, blog, brand, business, comment, facebook, fans, followers, friend list, generation, group, how to, marketing, online marketing, profile, social media, user, website

Facebook Ads: What You Need To Know - Part I

January 13, 2011 by Amy McIlwain 2 Comments

Have you ever been on your personal Facebook page, or even a business’s Facebook Fan Page, and been attracted to advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook’s Reaching and Targeting initiative that captures specific profile information and ensures that your ad reaches […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, advisors, audience, blog, blogging, brand, business, conversation, facebook, fans, financial, group, how to, marketing, online marketing, profile, social media, user

Creating a Social Media Policy For Your Organization

January 6, 2011 by Amy McIlwain 2 Comments

The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business […]