Compliant Social Media Marketing Solutions for Financial Advisors
The Financial Industry Regulatory Authority (FINRA) announced yesterday that it is conducting spot-checks on social media communications such as Facebook, Twitter, LinkedIn and blogs. According to FINRA Rule 2210(c)(6), each firm’s written (including electronic) communications are subject to a periodic spot-check procedure. FINRA’s Advertising Regulation Department requests that firms provide the following: 1. An explanation […]
For active Twitter users, building lists is an easy way to organize friends, colleagues, brands and influencers online. Think of lists as subgroups within your Twitter followers, filtering shared content on based on different topics. For example, want to only see tweets from marketing bloggers? Create a list with the Twitter users of your choosing […]
For the financial advisors already communicating with customers on social media, from the SEC encourages them to take their social media engagement up a notch. how can i get my ex back Finally ending the investigation surrounding Netflix CEO Reed Hastings and his use of Facebook to announce disclosed corporate information, the SEC decided not to pursue […]
Here’s a question for Facebook administrators – what role do you play on your Page? The newest change Facebook introduced last week allows each administrator to bring their own level of expertise to the Page. Now Facebook business users have the option to assign five different roles for their administrators: Managers, Content Creator, Moderator, Advertiser […]
On this day one 100 years ago, the infamous Titanic had already departed on its maiden voyage across the Atlantic. Most of us are well aware of the famous James Cameron film inspired by the Titanic and its doomed voyage, but did you also know that there are apps and Twitter accounts dedicated to the […]
Twitter is a rich network for exploring trending topics, hashtags and various slices and dices of data. Its immediacy, short form and ability to link creates a fantastic place to syndicate content, take the “pulse” and evaluate sentiment. An interesting subset of data we explore at Arkovi is also the Tweet source – helping […]
For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become […]
Hi there. I’m Russ Thornton. I want to share with you how I typically spend a day engaged in social media from the perspective of a busy financial advisor. Getting the Day Started 7:30 AM – This is usually when I start my day. Despite warnings to the contrary, I’ll usually check my email and […]
A Financial Advisor’s Social Survival As a financial advisor, I look at social media very much like anything else I do. Every decision I make is, more than likely, linked to some regulation or rule. That does not need to prevent me from doing my job. The compliance storm that is swirling about the use […]
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