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Your Social Media Marketing Strategy and Google+



By Nick Venezia.

Background on Google+ and SEO:

One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process.

We can all agree that Google controls the search market. Yes, Google has a bias toward Google+ content; therefore, any business that wants to boost overall SEO should include Google+ marketing into their social media marketing strategy. Both Starbucks and The Economist have openly said that their approach to Google+ marketing is almost fully geared toward increasing SEO.

Get Found Through Google+ Marketing:

Another essential fact is that all posts on Google+ are indexed immediately by Google — no hit-or-miss waiting for a post from somewhere else to be found and listed on a customer’s Google search. You want your customer always to be able to use Google search to find your posts. Thus, every piece of content you post should be published on Google+ — greatly increasing the odds of your great content turning up in your customers’ search results.

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The Biggies Agree:
“Google+ is the new Google Submit URL box.” – Rand Fishkin SEO Expert and Cofounder of MOZ

“All featured links in Google+ posts are ‘do follow’ this means that link authority is passed on. Helping content rank higher,” according to HubSpot.

Help Find the Good Stuff Fast:
An active profile on Google+ helps “Google Recap” to index more of what your posting faster. The faster your information gets to your customer, the better, right?

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We are sure you are great at content marketing- and generate fascinating content. This is what draws your customer to keep checking what you are up to – and to share it with others. “If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.” – Matt Cutts, Software Engineer & Head of Webspam Team, Google.

Be Popular! The Good Stuff Gets Shared:
Your customers / potential customers’ attention will be held just by republishing on Google+. Part of your social media marketing strategy should be to share the amazing content you are already posting on your social channels.
Remember: the sharing of your content on Google+ helps Google to index more of your content faster. You raise your chances that new people — those potential consumers and prospects — find your great content. Now that is an important aspect of your content marketing strategy.

Follow This Nitty Gritty How To:
As HubSpot explains, under the “About” menu (on Google+ profile) is a page’s “story section.” This section is a tag line and an introduction that becomes the meta description when a client’s page shows up in search results. The “first 45-50 characters of your Google+ post will become the page title in Google search results.” Therefore, great content should include one or two keywords that you know your customer will be looking for.

Conclusion: Get Your Social Media Marketing Efforts Growing!
These facts and statistics are why I am bullish on Google+ marketing. Google+ will grow from its present infancy and will become even more crucial in the SEO game. Google+ is a perfect example of the link between your social media marketing strategy and SEO.

Any social media marketing agency or company that isn’t in the Google+ marketing game doesn’t understand how SEO and how your social media marketing strategy work together. A lot of self-proclaimed “experts / gurus” don’t even bother with marketing on Google+. Why? These “experts” think it is a dying network or a ghost town. Instead, welcome to the Wild West!

 

This post was provided by Nick Venezia, Founder of Social Outlier. Social Outlier is a social media agency that builds you the most fearless, focused, engaged, relevant social media networks. Connect online@social_outlier on Twitter | socialoutlier on Facebook

View the original article here

 

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Comments

  1. Thanks for sharing useful information about G+ and Social Media. This surely helps many of internet marketers using social media.

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