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LinkedIn Uses Big Data to Increase Profile Visibility and Enhance Professional Brands



By Caitlin Zucal.

Who wouldn’t like more LinkedIn profile page views? Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views.

One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has been the ability to see who has viewed your profile. Now, by tapping into the power of big data, LinkedIn’s new layout for “Who’s Viewed Your Profile” includes impressive analytics and real-time “actionable insights” meant to increase profile visibility and enhance one’s professional brand. Before, users could only see how often their profile was viewed and a list of the most recent users to check out their page. Now, LinkedIn breaks down the data even further, showing the industry viewers work in, the keyword searches that brought them to a profile, how they found a specific user, what regions they live in, what profession they are in and what companies they work for.

Despite these new LinkedIn capabilities, users still have the option to protect their privacy by changing what others see when you have reviewed their profile. Instead of showing a name and headline, users can edit their settings and choose to display anonymous profile details, such as title and industry, or go completely anonymous.

In addition to the increased data potential, LinkedIn’s update also offers its users personalized tips on how to gain more clicks and views. For example, building connections can draw more eyes to your profile and lead to exciting new sales opportunities.  Adding skills and a strong, detailed summary makes a LinkedIn profile more relevant and helps one stand out against the competition. Or, sharing a suggested trending article can help establish industry thought leadership and build a larger online following.

Check out other new LinkedIn features here.

This guest post was provided by RegEd. View the original article here.

RegEd
RegEd (powered by Arkovi) is the premier financial services social media solution for archiving, compliance and market intelligence. Through a cloud-based, secure platform - RegEd enables financial advisors and institutions to engage in social media from any business or personal device while satisfying compliance requirements and leveraging tools for search, reporting and public monitoring features. RegEd (Arkovi) was founded by industry veterans with the goal of making it simple to leverage the power of social media without the burden of additional hardware, software and configuration. Start using RegEd in 3-5 minutes and discover benefits for business development, compliance and marketing all in one platform! Learn more > www.arkovi.com
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About RegEd

RegEd (powered by Arkovi) is the premier financial services social media solution for archiving, compliance and market intelligence. Through a cloud-based, secure platform - RegEd enables financial advisors and institutions to engage in social media from any business or personal device while satisfying compliance requirements and leveraging tools for search, reporting and public monitoring features.

RegEd (Arkovi) was founded by industry veterans with the goal of making it simple to leverage the power of social media without the burden of additional hardware, software and configuration. Start using RegEd in 3-5 minutes and discover benefits for business development, compliance and marketing all in one platform! Learn more > www.arkovi.com

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