Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year.
Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites.
Prospects who buy do so because they trust you and feel like you “get” them. If you’re looking to take on new business, consider widening your funnel. Email marketing is an awesome and efficient way to explain yourself and offer your expertise to alot of potential prospects at once.
If you want to expand your marketing contact lists, look no further! Here are 3 simple ways to increase your contacts lists, to widen your marketing funnel.
1. Encourage visitors to subscribe from your website.
This may be a no-brainer but it’s more overlooked than you can imagine! Assume visitors like what they see while browsing your advisor website – give them an opportunity to receive regular updates from your firm by entering an email address on the homepage. Here’s a great looking example of how simple this can be.
2. Host a webinar and collect email addresses at registration.
Today, webinars and other types of virtual events are trending in financial web marketing. It’s convenient for your audience (because they can literally tune in from anywhere!) and for you, it’s generally a much cheaper option that hosting a traditional prospecting event. Want to increase subscribers in a hurry? Record the webinar session and put it behind a form on your website that requires viewers to submit an email address.
3. Create a new offer like a free ebook or whitepaper – and require visitors to provide their email address in order to download it.
Creating content specifically for your target audience is an important part of this one – if you want to work with doctors, create a white paper that speaks directly to doctors.
This guest blog was provided by Maggie Crowley – Marketing Coordinator for Advisor Websites. You can email Maggie at: firstname.lastname@example.org. Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel. View the original article here.