Why Financial Blogging Works: The Bottom Line

Have you heard of the term SEO? If you have a website, you may know that Search Engine Optimization (SEO), is the process of improving the visibility of a website in a search engine’s results. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Blogging packs a punch when it comes to improving SEO (which is a huge contributor in increasing web traffic!!). As a result, companies that blog receive about 55% more website traffic.

So what does this have to do with blogging? Well, two key factors come into play in order to improve your advisor website’s SEO: off-page SEO and on-page SEO.

The biggest element in off-page SEO is getting other quality websites to link back to your site. On page SEO consists of strategically placing your most important keywords within the content elements of your actual pages.

…stick with me, here.

Blogging provides the ideal platform for increasing a website’s on- AND off-page SEO for two reasons:

1. On page SEO is affected by keywords. When you create high-quality blog content that’s directed towards your target audience, you’ll increase on page SEO by using keywords naturally throughout your posts.

2. Off page SEO is affected primarily by websites that link back to your site. People LOVE sharing useful, meaningful and valuable information online.

Here’s the bottom line: Advisors who blog generate approximately 67% more leads.

A beautiful design may draw in web visitors initially, but it is the valuable and compelling blog content you provide that will keep them coming back for more.

That’s why blogging works.

This guest blog was provided by Maggie Crowley - Marketing Coordinator for Advisor Websites. You can email Maggie at: [email protected] Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.

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At AdvisorWebsites.com our mission is to assist financial advisors in creating effective, user-friendly, customized web sites. Since 2002, we’ve been a leading provider of web site creation, support and maintenance. Our easy-to-use development process allows you to pick the design elements and information you want without worrying about technical details. That way, you can focus on successfully building and marketing your business. Our head office, located in Vancouver, British Columbia, houses a team of passionate, experienced web developers. A personalized account manager will guide you through the web development process and beyond, offering ongoing technical support and changes to your site if any concerns come up after it goes live. Our business advisory board consists of seasoned professionals from the financial services industry who understand the specifics of the field. They help with marketing material and product knowledge, and if involved, ensure your site passes compliance requirements. No matter the size of your business: from a boutique financial planning consultancy to a large company, we can help you design and maintain a web site that fits your needs. Either start small and build up your web site over time or design a full-service package and tailor it to match the needs of clients and raise your profile. Incorporate your pre-existing branding or develop a style as your business grows. Ask any one of our satisfied clients across North America: our web sites can help your business grow!

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Advisor Websites creates compliant, high quality sites for financial advisors. We also blog daily on leveraging your online marketing and social media presence.