Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you. Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking […]
Monitor and Measure Your Financial Brand on Social Media
Filed Under: Facebook, Financial Advisors, LinkedIn, Social Media, Twitter, YouTube Tagged With: brand, facebook, linkedin, monitor and measure, social media, twitter, youtube
How To Get 1,000 Facebook Fans
Social media has made it easier than ever to expose your brand to the online masses. However, pushing content and driving traffic to your blog and website can be a challenge. And the next step, brand recognition and consumer promotion, are an even bigger hurdle to tackle. Whether we’re talking about customer referrals, rating systems […]
Study: LinkedIn Usage Amongst Financial Advisors
I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]
Get On Board with Social Media and Protect Your Brand
You have all heard about the big four players of social media, Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites. If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our […]
Social Media Bridging the Age Gap
Why is social media becoming such a popular marketing tool? Because the once large generation gap between young adults and older adults who use social media is quickly closing in. Social networking use among internet users ages 50-64 grew by 88%-from 25% to 47% between April 2009 and May 2010. The exponential growth of social […]
Filed Under: Social Media, Study Tagged With: age gap, generation, marketing, research, social media, study
The Impact of Blogging for Financial Advisors on their Website Traffic
Blogging may seem time consuming, or maybe you worry you don’t have enough to write about. Now you might need to worry if you don’t have a blog. A recent study by HubSpot found that small companies with a blog get 55% more traffic to their website. They also get 97% more inbound links and […]