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How to Position Your Brand on Social Media When Tragedy Strikes

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Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed […]

5 Ways to Make Your Social Media Accounts “Hacker-Proof”

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By Andrea Collatz. Lately, I’ve come across a few articles in the news about social media identity fraud. Take for instance the story about a prominent short-seller who discovered (unbeknownst to him) that he appeared to have tweeted about Herbalife Ltd. Having your social media accounts hacked can do irreparable damage to your company and reputation. However, before […]

Please Announce Yourself

If the niche you serve is similar to you or your current life stage, you may literally have lists handed or emailed to you that are perfect prospects or influencers. Only these lists are not yet in your emailable database….they may be the soccer team’s roster, your church directory, or the preschool class email list. So […]

Doing Things Really Different

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  When was the last time you tried something really different in your business? For most businesses, trying something new is risky. And for many we are trying to avoid risk, not add to the complexity of our business. And furthermore, there are the pessimists that believe that most new tactics really won’t work – so […]

5 New Year Resolutions for Financial Professionals in the Emerging Age of Social Media

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Remember the first years of the Internet Age? Those pesky dial up connections; AOL’s “you’ve got mail” tag line; the slough of what we now consider primitive websites? As of 2012, we are amidst the baby stages of a similar social media age - parallel to the initial birth of the Internet, a revolutionary shift […]

Thanksgiving & Social Media: Are You Ready for Both?

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After receiving an influx of responses to our online question of how are Thanksgiving and social media similar, we’ve decided that the best response was from @LiveWholeBeFree: “Thanksgiving and social media are similar in that they both have the ability to deter you from a workout!” Oh, so true! While both social media and holiday […]

LinkedIn’s Updates to Company Pages Creates New Avenue for Social Engagement

I woke up yesterday morning and began my normal routine of coffee and eggs, and then began scrolling through the barrage of emails on my Blackberry. With 50+ emails waiting to be read I initially skimmed right past the announcement from LinkedIn. However, when I later sat down at my computer I realized what an […]

Do You Make These Social Media Mistakes?

The social media revolution taking place online is causing individuals and companies to jump on board without any knowledge or strategy in place. Just the other day I received a phone call from a friend who had just been asked to start taking over the social media responsibilities for her company. She was calling me […]