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Most Effective Marketing Techniques for Financial Advisors

Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]

Social Media Bridging the Age Gap

Why is social media becoming such a popular marketing tool? Because the once large generation gap between young adults and older adults who use social media is quickly closing in. Social networking use among internet users ages 50-64 grew by 88%-from 25% to 47% between April 2009 and May 2010. The exponential growth of social […]