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LinkedIn Company Pages - What They Are & Why Your Business Needs One

January 27, 2011 by Amy McIlwain Leave a Comment

Alright, so you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, and yet your brand just isn’t getting out there. LinkedIn Company Pages is a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding […]

Filed Under: Financial Advisors, LinkedIn, Marketing, Social Media Tagged With: brand, business, company, financial, followers, group, help, how to, linkedin, marketing, online marketing, profile, social media, website

Facebook Ads: What You Need To Know - Part II

January 18, 2011 by Amy McIlwain 1 Comment

Our previous blog outlined the reasons why Facebook Ads are an important part of your organization’s social media marketing campaign. This blog is a continuation of the last, and will delve into the technical aspect of Facebook Ads and how to implement them successfully. There are two main types of Facebook Ads available: Premium and […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, audience, blog, brand, business, comment, facebook, fans, followers, friend list, generation, group, how to, marketing, online marketing, profile, social media, user, website

Facebook Ads: What You Need To Know - Part I

January 13, 2011 by Amy McIlwain 2 Comments

Have you ever been on your personal Facebook page, or even a business’s Facebook Fan Page, and been attracted to advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook’s Reaching and Targeting initiative that captures specific profile information and ensures that your ad reaches […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, advisors, audience, blog, blogging, brand, business, conversation, facebook, fans, financial, group, how to, marketing, online marketing, profile, social media, user

Study: LinkedIn Usage Amongst Financial Advisors

December 28, 2010 by Loic Jeanjean 3 Comments

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of […]