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LinkedIn DirectAds For Advisors - How To Succeed

February 8, 2011 by Loic Jeanjean Leave a Comment

Most financial advisors I have been talking have heard about pay-per-click or at least have seen some of these pay per placement ads on search engines like Google or Yahoo! These ads run on a bidding system that can prove very expensive for advisors trying to compete for keywords like ‘financial planning’ ‘investment advisor’. Over […]

Filed Under: E-mail, Financial Advisors, LinkedIn, Marketing, Social Media, Study Tagged With: advisors, brand, business, company, financial, help, how to, marketing, message, online marketing, organization, SEO for financial services, social media, user

LinkedIn Company Pages - What They Are & Why Your Business Needs One

January 27, 2011 by Amy McIlwain Leave a Comment

Alright, so you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, and yet your brand just isn’t getting out there. LinkedIn Company Pages is a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding […]

Filed Under: Financial Advisors, LinkedIn, Marketing, Social Media Tagged With: brand, business, company, financial, followers, group, help, how to, linkedin, marketing, online marketing, profile, social media, website

Most Effective Marketing Techniques for Financial Advisors

January 20, 2011 by Loic Jeanjean 2 Comments

Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide […]

Filed Under: Blog, Financial Advisors, Social Media, Study Tagged With: advisors, audience, blog, brand, business, company, financial, help, keywords, marketing, monitor and measure, online marketing, research, SEO for financial services, social media, study, user, website

How To Get 1,000 Facebook Fans

January 1, 2011 by Amy McIlwain Leave a Comment

Social media has made it easier than ever to expose your brand to the online masses. However, pushing content and driving traffic to your blog and website can be a challenge. And the next step, brand recognition and consumer promotion, are an even bigger hurdle to tackle. Whether we’re talking about customer referrals, rating systems […]

Filed Under: Blog, Facebook, LinkedIn, Search Engine Optimization (SEO), Social Media, Twitter, YouTube Tagged With: 1000 fans, blog, business, facebook, fans, followers, friends, help, how to, keywords, like, marketing, online marketing, seo, social media, website

How to Add a Facebook Like Box to your Website

December 9, 2010 by Amy McIlwain Leave a Comment

Open up your business’s social media presence by creating a direct connection between your social media platforms and your website. One way to do this is to create a Facebook Like Box on your website, where users can see and interact with your business’s Facebook network. This helpful video tutorial will walk you through the […]

Filed Under: Facebook, YouTube Tagged With: business, facebook, help, how to, video, website, youtube