Why is social media becoming such a popular marketing tool? Because the once large generation gap between young adults and older adults who use social media is quickly closing in. Social networking use among internet users ages 50-64 grew by 88%-from 25% to 47% between April 2009 and May 2010. The exponential growth of social […]
Social Media Bridging the Age Gap
Filed Under: Social Media, Study Tagged With: age gap, generation, marketing, research, social media, study
Facebook Ads: What You Need To Know - Part II
Our previous blog outlined the reasons why Facebook Ads are an important part of your organization’s social media marketing campaign. This blog is a continuation of the last, and will delve into the technical aspect of Facebook Ads and how to implement them successfully. There are two main types of Facebook Ads available: Premium and […]