conversation

Two Ways to be an Approachable Expert Online

August 16, 2011 by ByAllAccounts

When searching for someone to do my taxes last year, I looked for three things: an expert, someone trustworthy, and someone I could easily approach. As a financial advisor, you don’t have to be everyone’s best friend, but it’s helpful for your clients to be able to find and connect with you in multiple ways […]

Filed Under: YouTube Tagged With: business, conversation, facebook, linkedin, Online Communities, social media, Social network, twitter

Facebook Ads: What You Need To Know - Part I

January 13, 2011 by Amy McIlwain 2 Comments

Have you ever been on your personal Facebook page, or even a business’s Facebook Fan Page, and been attracted to advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook’s Reaching and Targeting initiative that captures specific profile information and ensures that your ad reaches […]

Filed Under: Blog, Facebook, Social Media Tagged With: 1000 fans, advisors, audience, blog, blogging, brand, business, conversation, facebook, fans, financial, group, how to, marketing, online marketing, profile, social media, user

Start a Conversation with LinkedIn Groups

January 11, 2011 by Loic Jeanjean Leave a Comment

Over the past couple of weeks we have been posting videos to help advisors understand and start using all the different features available on LinkedIn. Today, you will learn how to build new relationships quickly by joining industry or shared interest groups. [youtube]http://www.youtube.com/watch?v=F5CF1FEm_oA&feature=player_embedded[/youtube] Some of the takeaways from this video are: *Share relevant content by […]