Take this quick assessment to predict your marketing success in 2015 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download a whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action: _______
Value: 5 additional points for each call to action that is already generating qualified leads: ______
2. Do you have video on your website?
Value: Give yourself 5 points: ______
3. Do you have a marketing activity that will generate a minimum of 5 new qualified prospects each month (seminars, events, mailing, email campaign, networking, strategic alliance referrals, client referrals, etc)?
Value: 5 points for each activity/strategy that has been proven or will be likely to produce qualified prospects: ____
4. Do you have a list of more than 500 prospective prospects to mail and/or email?
Value: 5 point with 5 points for each additional 500 prospects on your list: _______
5. How often do you contact your list of prospective clients?
Value: 10 points for monthly contacts of email, mail or calls: _____
6. How many prospects do you have on your “hotlist” – those you feel have a high likelihood of doing business with you this year?
Value: 1 point for each hot prospect: _____
7. How many referrals did you receive in 2014?
Value: 1 point for every referral that became a client: ______
Total Score: _______
Predict Your Marketing Success:
Top Producer: Score of 80 to 100+ points – you will likely have a great year!
Marketing Up and Comer: Score of 50 to 79 points – you are building a strong pipeline!
Just Getting Started: Score of 30-49 points – you are on the right track, but to acquire the new business you deserve, more attention may need to be paid to your marketing.
Opportunity Alert: Score of 0-29 points – you have all sorts of potential to make a better use of your marketing efforts to generate prospects and new business.
Good luck and good marketing!
Originally published January, 2015 here.
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