Alright, so you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, and yet your brand just isn’t getting out there. LinkedIn Company Pages is a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding and exploring potential companies to network and do business with. Company Pages consists of a company profile and overview, information about relevant people at the company, and aggregated statistics about employees. With its ability to allow users to “recommend” companies, products or services, the utilization of Company Pages can drive traffic, increase revenue, and get your brand seen by more prospective clients. It is not only a great way to track and monitor your past, present and future employees, but it is also an excellent addition to your social media marketing campaign.
What is included in the Company Page?
The Company Profile is a short overview of the company - what industry it is in, where it is located, what services it provides, and other pertinent information. A directory of company employees lists the LinkedIn users in your network with up to three degrees of separation from you who currently work at the company. This also includes a list of new hires within the company, as well as recent promotions and changed positions. LinkedIn Company Pages also gives you the ability to see Related Companies, which finds trends in the work history of users and identifying connections between companies. You can see where employees have worked before, where they went after they left, and which other companies they are related to. This is a great asset to have for example, if you are a financial advisor and one of your employees leaves the company. If they have a 401k with your business it is necessary to have it rolled over (if applicable) to the next.
One of the coolest aspects of Company Pages, and possibly most useful to the company itself, is the Key Statistics that are produced from the aggregated non-personally identifiable data of LinkedIn users who are currently employed by the company. Such statistics include, but are not limited to – top schools the company hires from, most popular location the company hires from or location where its employees reside, most viewed profiles, and much more. Most viewed profiles, or popular profiles are LinkedIn users who are highlighted because they may be actively in the news, referenced in blogs, participating in industry groups, and frequently the result of searches and other activities within the LinkedIn network. This is great information to have if you are the owner or managing partner and wish to see which employees in your company are active within your company’s network.
Why use Company Pages?
LinkedIn is stepping up its game and allowing its users, and its user’s companies, the ability to showcase their professional talent and networking ability. Imagine a LinkedIn Company Page like the hub for a sports team. It has a roster of employees that include their digital resumes, professional information from the past, their popularity and active participation within the company, and where they may be going. Maybe your business is looking to grow and expand its online networking, or maybe your business is hiring – regardless, company pages is the perfect place for a scout to find all the right information.
Furthermore, LinkedIn is now letting individuals “recommend” companies and their specific services and products - an excellent addition to your marketing campaign. Let’s say there is a prospective client in search of financial advice - not only will this prospective client be able to find your business easier with its respective recommendations, but she or he will be able to overview the Company Pages and easily find out what specialties the firm has, as well as their areas of expertise and products and services. Company Pages will drive traffic to your business, increase revenue and get your brand out in front of more possible clients. Not only will it help your business track its employees and monitor its aggregate growth and changes, but it will act as an excellent addition to your marketing campaign.
Check out LinkedIn’s Company Pages Learning Center for more information, Financial Social Media’s Company Page, or drop us a line if you have any questions or comments.
Amy McIlwain
@amymcilwain
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