How To Create a Google+ Business Page: Financial Advisors on Social Media

By Sara Ruthnum.

Google is the champ of search engines, and since we know that the average consumer turns to Google more than ever to research relevant products and services, it is more important than ever to turn up in relevant search results. First, as always, having a website is crucial to an advisors success. However, one of the next steps should be creating a Google+ business page – as Google says, “Get you business on Google for free.”

A few reasons why having a Google+ Business Page is important:

Be found by customers across Google
Make it east for potential clients to get in touch
Start a conversation with your web traffic

To create your own Google+ page:

1. Go to http://www.google.com/+/business/ and click Get Your Page

2. Choose local business

3. Type in the Name and Location of your business and select your business or add in the details of your business

4. Click submit, and confirm you are the authorized manager at this business

** Note you will be taken to a page where a red banner will appear to verify your business. Google will manually (aka snail mail) out a verification number which you will need to add to your Google+ business page in order to appear in search results

5. Add in missing information, and logo for your business

6. Click Listing (in the right sidebar) and fill out any additional information highlighted in yellow

Voila! Once you have officially verified your Google+ Business Page, your page will begin to be listed in Google search results.

This guest blog was provided by Sara Ruthnum of Advisor Websites. View the original posting here.

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At AdvisorWebsites.com our mission is to assist financial advisors in creating effective, user-friendly, customized web sites. Since 2002, we’ve been a leading provider of web site creation, support and maintenance. Our easy-to-use development process allows you to pick the design elements and information you want without worrying about technical details. That way, you can focus on successfully building and marketing your business. Our head office, located in Vancouver, British Columbia, houses a team of passionate, experienced web developers. A personalized account manager will guide you through the web development process and beyond, offering ongoing technical support and changes to your site if any concerns come up after it goes live. Our business advisory board consists of seasoned professionals from the financial services industry who understand the specifics of the field. They help with marketing material and product knowledge, and if involved, ensure your site passes compliance requirements. No matter the size of your business: from a boutique financial planning consultancy to a large company, we can help you design and maintain a web site that fits your needs. Either start small and build up your web site over time or design a full-service package and tailor it to match the needs of clients and raise your profile. Incorporate your pre-existing branding or develop a style as your business grows. Ask any one of our satisfied clients across North America: our web sites can help your business grow!

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