The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!)
If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true that it is only 6% higher than the percentage of all online adults who use search engines, but it simply reinforces the fact that members of advisors’ ideal
target market are using search engines. This means that when they are in the process of finding a financial advisor, they are looking for information about you online. What will they find?
Maintaining an online presence can range from activity on social networks, all the way to a fully integrated marketing campaign through a website and landing pages. It is the advisors responsibility to decide which approach is best for them, and subsequently seek out the necessary resources to get started.
If you are interested in how to get started on LinkedIn, you can check out our LinkedIn Guide, or if you are interested in getting a website up and running, feel free to contact us at !
Alex Wingert is the online marketing and social media specialist at Advisor Websites. He is responsible for the daily social media activities, writing content for the monthly newsletter and maintaining our blog up-to-date. You can email Alex at: [email protected]
