PDF When creating your Facebook business page, the second most critical consideration is what to post – the content, personality and message your page will convey. The first most critical consideration? Figuring out how you will get followers. If your Facebook page is filled with interesting posts and information, yet you have no connections, your page will not be effective. In fact, it will fail.
Ask yourself, why would someone want to connect with your business on Facebook? Do you think they are looking for you to sell them your wares? The truth is, if people think you are selling to them on Facebook, they will not connect with you. You can reach out to your clients, friends, alliances and prospects again and again inviting them to join you, but you will be disappointed in the results.
The key is to “sell” the value that you will be posting, information on your upcoming events, market updates and timely information they want to know more about. You may offer a free download of a valuable white paper or article. You may share the personality of your company by posting pictures of your staff, pictures from your client appreciation events, and links to the best videos you can find on financial topics.
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