The exponential growth of social media in the online world has quickly caused the lines to blur between the personal, professional, private and overall general models of interaction and conduct online. Implementing a social media policy for your organization is key in setting guidelines, rules and regulations on what is appropriate and how your business is displayed online. But, ugh, rules and regulations? Social Media Policy? Proprietary information and content? What are these things? It would seem that social media popularized so quickly that the idea of a social media policy was an after-thought for most companies. Regardless of whether your business has a social media policy, it’s crucial that you create and implement a strategy in regulating the use of social media and how your organization is being seen by the online world. We’ve created a list of useful tips and links that will help you and your business continue your online success.
Review your organization’s existing policies first, then consider the following three internal levels of social media guidelines: blogging policy, outbound commenting policy, and employee guidelines.
1. Rules of Engagement
○ Be judicious: know and follow your organization’s code of conduct and privacy policy.
○ Be transparent: represent and identify your company truthfully.
○ Your responsibility: know your role and stick to your area of expertise - don’t overstep your bounds.
○ Be a leader: don’t denigrate competitors, let alone your organization.
2. Contractors and Endorsements
○ Give and take credit where credit is due.
○ Respect proprietary information, content and confidentiality.
○ Clarify who owns what.
3. Moderation Guidelines
○ Reviewing and approving content: it is unnecessary to have each and every piece of content reviewed; however, it is recommended that organizations implement a monthly review process of activity.
○ Identify and define what your company’s purpose, scope and focus of information is.
○ Exercise good judgment.
Other helpful tips include:
○ Implement a social media accreditation process for your employees to complete before participating in your organization’s social media practices. Many companies and employees are simply uneducated in regards to social media and are therefore hesitant to engage. Education and accreditation are key to success.
○ Create a social media best practices guide to break down the creation and maintenance of blogs, podcasts, discussion forums, Wikis, RSS feeds, video sharing, and social networking platforms such as Facebook, Twitter and LinkedIn.
○ Disagreeing or debating with other companies is not forbidden. Just be sure to be polite and behave diplomatically.
○ Use common sense! Don’t comment on legal matters, crisis situations, or any other topics that could possibly be viewed in a negative light.
Remember the 3 R’s of social media engagement: representing, responsibility and respect. Check out the following links to help in creating and implementing your social media policy.
List of well-known organization’s social media policies
Blogging and social media policy sample/template
Disclosure Best Practices Toolkit
Did we miss any? Give us some feedback on how YOUR organization implements its social media policy!
Amy McIlwain
@amymcilwain
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Your article was very comprehensive. I recently did a similar article, but also addressed that if a business severely restricts their employees from engaging in Social Media they are missing a golden marketing opportunity.
For every person who may behave poorly Facebook or Twitter, there is a five star worker whose interactions with the public will enhance the company brand and attract more business.
Whether you like it or not, social media is here to stay and your colleagues and employees are in a prime position to help you capitalize on all that it has to offer. While it’s difficult to control human behavior on the best of days, putting a plan in place like your article suggests helps ensure what they put out in the social sphere helps your company instead of hurting it.
I couldn’t agree more with Debbie comments.
The key is to have a policy so that employees know the rules so that if they don’t play by the rules they can get terminated.
But social media is here to stay and you have to find a way to leverage it.
Most companies just add head count to keep watch on all things social.
My answers is the social media director in a box. That’s why I choose the social business card for my company. It does it all for me and I can easily and automatically track all of their feeds in one place while promoting the use of social media in my fully customized domain. Frankly it was too cheap not to do it.
http://bgcard.me/joe
http://follr.me/joe