Compliant Social Media Marketing Solutions for Financial Advisors
It’s happened to all of us. You were just going to check your Facebook for five minutes and the next thing you know it’s been an hour. Social media has a reputation for being one big black hole. It sucks you in and makes you lose all sense of time and any chance for productivity. One […]
One of the biggest concerns about using social media, for personal and business use, is security. Do you remember all the news surrounding widespread Twitter hack attacks this past spring? If not, I’ll refresh your memory. Sophisticated hacker groups, believed to be from China and/or Syria, attacked many of the world’s major media institutions. The […]
Many advisors are hearing buzz about the benefits of paid social media ads and are asking themselves whether or not they are worth the time and money it takes to start a campaign. The short answer: YES! Social media user profiles outline important demographic facts such as status updates, birthdays, occupations, hobbies, location, and relationship […]
I’ve always loved watching infomercials. You know, the really cheesy ones for cleaning products and kitchen appliances where they put them through different tests to show their effectiveness. I’m that person that sat there and called out every bogus aspect about the comparisons. “They wiped way faster with the competitors one!” “Who needs a vacuum […]
For active Twitter users, building lists is an easy way to organize friends, colleagues, brands and influencers online. Think of lists as subgroups within your Twitter followers, filtering shared content on based on different topics. For example, want to only see tweets from marketing bloggers? Create a list with the Twitter users of your choosing […]
On social media, we’ve all put our foot in our mouth at some point or another. In fact, I remember a time I got into a pointless disagreement with a follower of mine about the abbreviation of etcetera. Silly, right? At the time, I thought I was perfectly qualified in my sentiment. What I didn’t […]
Where were you when the World Trade Center fell? I distinctly remember the moment. It was my sophomore year in college and I received a phone call (on a land line) from my boyfriend frantically instructing me to turn on the TV. I tried calling my family but the long distance phone lines were backed […]
By Andrea Collatz. Lately, I’ve come across a few articles in the news about social media identity fraud. Take for instance the story about a prominent short-seller who discovered (unbeknownst to him) that he appeared to have tweeted about Herbalife Ltd. Having your social media accounts hacked can do irreparable damage to your company and reputation. However, before […]
out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition. This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become familiar with our […]
James A. Cox, III of Harris Financial Group has spent his entire career helping clients retire from some of America’s most established companies, including Verizon, Philip Morris, Dominion, AEP, and Progress Energy. His MBA from Virginia Commonwealth University, and his strong educational background in the industry provide the foundation for his insights on the topics […]
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